Research and Insights Manager

4 months ago

London, United Kingdom British Council Full time

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

Important Information on the Role:

Contract Type – Indefinite 

Pay Band – 7

Salary – Up to £33,995 plus £3,300 London allowance

Benefits : 

An attractive civil service pension scheme with 27% employer contribution

32 days annual leave plus 3 days of volunteering leave

Location – UK wide (London, Manchester, Cardiff, Belfast, and Edinburg) 

Application Closing Date – 31st July,2024 

Requirements - Candidates applying must have the legal right to work in the UK now and in future as this is an indefinite contract. British Council will not sponsor visas. 

The Team:

Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact. 

Cultural Engagement brings together our work in Arts, English and Education in a globally connected and sustainable way, sharing skills, knowledge and expertise to provide more joined up responses to key global challenges, and increasing our impact with audiences, partners and beneficiaries around the world. 

The Role : 

To assess market insight needs for the relevant focus area within the Cultural Engagement (CE) Strategic Business Unit (SBU), providing expert advice to colleagues on insight and research requirements. The role will support designing research needs, coordinating briefs and suppliers on specific insight projects, and providing detailed quality assurance from planning to dissemination. The role will also help define and develop insight practices, processes and frameworks as set by the Head of CE Marketing Innovation. 

Main Responsibilities: 

Consultancy, analysis & problem-solving 

Applies advanced market insight and analytics expertise to provide advice to Cultural Engagement globally in the relevant area.

Applies analytical approaches to identify and assess current state of market insights and analytics infrastructure, processes and systems, define opportunities for improvement and design, develop and implement agreed improvements, enabling global consistency. 

Undertakes expert analysis on options for change, benchmarking contemporary best practice, to support recommendations for change and drive market insight and analytics process and system development.

Distils complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for new market insights and analytics approaches, systems, processes and tools.

Internal customer focus 

Builds an in-depth understanding of the operational context, opportunities and challenges for market insight and analytics activities within relevant CE area.

Makes appropriate linkages to issues across the broader organisation, to ensure that the development of market insights and analytics projects and initiatives is based on informed business insight and joined-up thinking.

Consults closely with internal customers and other stakeholder to understand current and future business needs for market insights and analytics.

Service improvement 

Supports the designs, development and management of the global infrastructure for market insights and analytics, e.g., insight databases / systems within relevant CE area. 

Leads the development of global processes, standards and best practice for market insights and analytics for CE.

Defines and develops key data collection standards, processes and templates for CE Insights in relevant area.

Ensures joined up planning and delivery of customer, competitor and market research, insight and analytics projects and initiatives.

Ensures consistent application of agreed data collection standards, templates and processes across CE marketing.

Reviews impact and effectiveness of projects and initiatives and identifies opportunities for improvement.

Ensures identified improvements have measurable impacts on marketing performance.

Actively plans to ensure engagement, buy-in and compliance with changes that will be driven from CE Insights team.

Specialist expertise

Provides expert advice, support and challenge on market insights and analytics to internal customers and other stakeholders.

Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.

Commercial & financial management

Using agreed corporate systems and processes, plans and manages the budget for agreed market insight and analytics projects and initiatives.

Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.

Actively applies learning from this process to improve financial planning, management and performance within their area.

Relationship & stakeholder management

Promotes and champions best market insights and analytics within regions and countries, and through the Marketing Community of Practice.

Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise. 

Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

Leadership & management

Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.

Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives. 

Minimum Essential: 

Relevant degree e.g., business studies, marketing, or equivalent level of experience 

Significant experience in managing and commissioning market insight and research projects and initiatives within a large and complex organisation from commissioning to dissemination of results. 

Demonstrable experience in providing expert advice and guidance on market insights and analytics. 

Demonstrable experience in coaching managers to use market insights and analytics to improve business performance. 

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

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