Marketing Lead

Job Description

NO RECRUITMENT AGENCIES PLEASE

ROLE: Marketing Lead

DEPARTMENT: Brand and Marketing Team

LOCATION: Folkestone, Kent/Hybrid - The candidate will need to be based in the UK as they will be required to visit our office in Folkestone for training/team days/client meetings. This is a hybrid role with a minimum of three days a week in our office.

DURATION: Permanent, full time

PACKAGE: Up to £35,000 DOE

OVERVIEW

Sleeping Giant Media is a multi award winning business with clients across the UK and Europe, so we’re looking for a Marketing Lead to join us in driving the business’ brand and marketing to reach those new heights

An exciting and rare opportunity has come as part of the in-house marketing team at Sleeping Giant Media.

The role of Marketing Lead will be part of the dynamic and creative Brand and Marketing Department. With creative, digital, social and event resources at your disposal to support the delivery of marketing campaigns that cut through the noise and deliver real impact. 

We champion diversity and flexibility, valuing each team member’s contribution to our clients’ success. If you are looking to tackle exciting challenges and grow your expertise, we would love to hear from you.

About The Role

THE ROLE

To lead and support the delivery of the Sleeping Giant Media Marketing Strategy within the Brand & Marketing Team. Delivering marketing campaigns that provide value to potential clients and drive measurable results to the business. Leading the Integration between commercial and marketing departments, through ownership of the CMS. With the overall goal of driving inbound and therefore revenue  growth for the business.

The ideal individual will be a good team player first and foremost. Utilising the strengths of a multi-discipline marketing team to deliver unique marketing experiences. A strong work ethic and desire to grow and learn is a must.

Experience in B2B marketing environments is important, along with confidence in the use of HubSpot as a CMS and Marketing platform, as well as experience in updating and using Wordpress to manage a website and build landing pages.

Your specific attention will be towards targeted campaigns with real marketing intent, being the link between our marketing and commercial departments. You will have a keen eye for attention, love trying new things and enjoy working in a fast paced environment. 

Travel to Folkestone to support events, networking and internal BaM activities will be essential, but with the business operating a hybrid work environment, expectations are 3 days in the office a week, with the first few weeks being mostly office based whilst you get to know your team and the business. We are a fully flexible business and therefore can negotiate depending on yours and the business needs.

THE PERSON

• Excellent analytical skills with the ability to interpret data and make data-driven decisions.

• Strong problem-solving skills and the ability to work independently.

• Exceptional attention to detail.

• Exceptional communication skills, with a knack for explaining complex concepts clearly and effectively.

• Ability to handle multiple projects and dynamic priorities without missing a beat.

• Excellent presentation skills.

• Strong analytical skills to interpret data and optimise campaign performance

• Excellent analytical, organisational, project management, and time management skills.

• A team player

• Agency experience and familiarity with agency-side operations

REQUIREMENTS

• Lead & Represent the Brand & Marketing department within the company.

• Responsible for delivering key commercially driven lead gen marketing campaigns and objectives.

• Developing innovative ‘Transition’ touch points to move leads generated from marketing to commercial /Sales teams for greater outcomes.

• Support in the planning, development and execution of core marketing activity, including;

• The BaM Yearly Marketing Strategy & Targets.

• Champion of the Giant Brands at all customer touchpoints.

• Competitors research.

• Testing new activity to drive innovation.

• Delegation and workflow management.

• Partnership liaison.

• Budget management & Reporting.

• Management of core scorecard metrics.

• Reporting on performance to key stakeholders/HoD.

• Point of contact for external stakeholder communications.

• Potential to deliver internal and external training.

• Updating and creating landing pages on Wordpress.

• Drive personal brand and present insight thought leadership on LinkedIn.

TOGETHER

At Sleeping Giant Media, we are more than just a digital marketing agency, we are a purpose-driven community committed to excellence, innovation, and positive impact. Since 2008, we’ve grown by building meaningful relationships and nurturing the potential of our team members. Part of our success is through our values - we all have to wear CAPES. That is, we have to be a great Communicator, Accountable, Positive, Effective, and Self-Aware. 

• Communicator: We prioritise transparency and relationship-building in all our interactions.

• Accountable: We take ownership of our actions, knowing that trust is essential.

• Positive: We approach challenges with enthusiasm and a solution-oriented mindset.

• Effective: We innovate to deliver outstanding work efficiently.

• Self-Aware: We are committed to continuous learning and growth, both personally and professionally.

These values guide us in everything we do, from how we interact with clients to how we treat each other within the organisation. We aim to be more than just good, we aim to be GIANT.

The team is made up of people from different walks of life, who all share the common goal of exceeding expectations for their clients. They are responsible for designing unique and highly technical strategies for their clients to achieve higher levels of engagement and ROI through search engine optimisation and paid search. 

We are a dedicated bunch of people in multiple phases of growth. Some have years’ experience, some are starting out in their journey. They collaborate with the wider client team on our One Team approach, this ensures we are driving growth for all our clients; our strategy is always client first. The team all want to thrive in their environment, drive the business forward, and deliver an excellent service for their clients. 

GROWTH & DEVELOPMENT

At Sleeping Giant Media, we invest in our people. You’ll receive continuous development opportunities, including certifications, mentorship, and the chance to grow within our team. With regular personal development reviews and professional development opportunities, we help you achieve your career goals.

B CORP COMMITMENT

We are proud to be going through the B Corp certification process, which highlights our dedication to balancing profit with purpose. This certification will be a testament to our commitment to social responsibility, environmental sustainability, and positive community impact.

We strive to use our business as a force for good. Our operations are designed not just to be profitable but also to be sustainable, equitable, and beneficial to our community. We are dedicated to achieving Net Zero by 2028, hosting zero-waste events, and constantly improving our environmental impact. By making responsible choices, we aim to drive positive change and inspire others to do the same.

As part of our mission to promote social and environmental responsibility, all employees at Sleeping Giant Media are expected to:

• Practise sustainable work habits, including reducing waste and energy and supporting recycling programs.

• Participate in community outreach programs and charity events.

• Maintain transparency, fairness, and integrity in all business practices.

• Support diversity, equity, and inclusion initiatives within the workplace.

• Contribute to ongoing efforts to enhance our social and environmental performance.

BENEFITS

At Sleeping Giant Media, we offer a competitive salary up to £35,000 depending on experience. We believe in fostering a supportive and collaborative environment where you’re encouraged to take ownership and enjoy the autonomy in your role. Our benefits package is designed with you in mind, offering a healthcare cash plan for both you (and your children), covering things like dental and optical, as well as 24/7 access to doctors and counsellors. We understand the importance of flexibility, so we offer adaptable working arrangements alongside an Employee Assistance Programme (EAP) for additional support. Plus, our office is stocked with free drinks, snacks, and games to keep things fun.

We’re also big on continuous learning, so you’ll have plenty of opportunities for growth through training, conferences, and external development. We believe in working hard and celebrating success together, which is why we organise regular social events, whether it’s a fun day out or a casual evening with the team. You’ll also benefit from a pension scheme with a salary sacrifice option, 10 days of paid sick leave, and plenty of opportunities to get involved in charity initiatives. Once you’ve passed probation, you’ll unlock even more perks, like profit sharing and unlimited holiday. And, because we love to celebrate, we make sure you get your birthday off, and we throw fantastic Christmas and summer parties. All in all, we’ve created a space where you can grow, thrive, and truly enjoy the work you do.

EQUAL OPPORTUNITY STATEMENT

At Sleeping Giant Media, we believe in promoting equality and diversity in all aspects of our business. We are committed to providing equal opportunities to all employees and clients regardless of race, gender, ethnicity, age, religion, sexual orientation, or disability. We strive to create a welcoming and inclusive environment where everyone feels valued, respected, and empowered to awaken their full potential. We actively work to eradicate discrimination and bias from our practices and policies, and we continuously educate ourselves and our team members on the importance of diversity and inclusion in the workplace.

We welcome people from all walks of life, so if you need us to make any adjustments for you to be able to take part in our recruitment, just let us know. 

PLEASE NOTE: Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch

NO RECRUITMENT AGENCIES PLEASE

Skills Needed

About The Company

We’re looking for driven, passionate, and knowledgeable individuals. If you’re just starting on your journey, you need to want to learn, to put in the effort, and to recognise opportunities. If you’re already on your career path, you need to be good at what you do, and want to help others in their journeys But above all, you’ll need to wear CAPES - That is, you have to be a great Communicator, Accountable, Positive, Effective, and Self-Aware. This world is all about growth, and you’ll be no different.

Company Culture

In a nutshell, Sleeping Giant Media is a unique collective of highly skilled and dedicated people who support one another to achieve fantastic heights of both professional and personal growth. We want our people to feel valued, empowered, confident (and competent), and above all - like a GiantBe a part of a team that, in the words of Nikki “doesn’t have a mean person among them - and I’ve been looking”, somewhere that "People and Culture" are not just words, but a living organism, and where you’ll be lambasted if you like egg sandwiches (Just ask Ben A).

Desired Criteria

• Informal or formal qualifications preferred, but not necessary

Required Criteria

• Confident use of HubSpot
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Strong problem-solving skills and the ability to work independently
• Exceptional attention to detail
• Exceptional communication skills, with a knack for explaining complex concepts clearly and effectively
• Ability to handle multiple projects and dynamic priorities without missing a beat
• Excellent presentation skills
• Strong analytical skills to interpret data and optimise campaign performance
• Evidenced passion for working in the digital marketing industry essential

Closing DateThursday 31st October, 2024

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