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Senior Account Director

4 months ago

London, United Kingdom Green Park Content Full time

Senior Account Director (Beauty) - (UK)

Full-Time, starting on a 12 months fixed-term contract.

Hybrid - (2 days from office, 3 WFH)

About Greenpark

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.

This role description covers the main aspects of a Senior Account Director role. However, a job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Why The Job Exists

• To lead and grow positive and long-lasting relationships with senior GP clients;

• To lead organic account growth for set accounts, driving upsell and contributing to the overall business target;

• To strategically lead specified projects and accounts, ensuring the highest possible quality of work;

• To provide a key leadership role for your team and the teams working on your accounts.

What The Job Covers

• Senior client relationships for assigned projects;

• Account strategy and account-wide quality control;

• Account growth and profitability within business targets;

• Internal project reporting and communications

Reporting and Communication Structure

• The Senior Account Director reports into the Business Director.

• Deliverables and reviews of work should be done alongside the BD if relevant for the project.

• Overall account issues or concerns should be escalated to the BD, who then in turn reports into the MD.

• The Senior AD delegates relevant tasks, provides leadership and quality control against deliverables.

Responsibilities

• Be the holder of all beauty knowledge: Keep abreast of the Beauty Industry including trends, competitors and services, making continuous improvements to our offering to develop the brand of Beauty by Greenpark globally.

• Maintain and grow relationships with clients, being the main point of contact for all senior-level clients.

• Understand your client on a personal level, identify their individual objectives and challenges within their business and offer solutions on behalf of GP.

• Lead the response to brief and drive the best way to deliver the work to the highest quality.

• Implement local and global focused strategies to improve performance and ROI of assigned projects/platforms.

• Present and communicate strategies – drawn up by our Head of Department, and co-ordinate internal and external teams to ensure work is delivered against those strategies.

• Work with local team and client contacts in global markets for assigned accounts to ensure client satisfaction globally.

• Lead the expansion of assigned accounts and drive upsell projects. Apply this at a global level, working with the other GP offices to do so.

• Work with the Sales Leads to implement a growth strategy and to deliver on the goals that you set together.

• Provide a leadership role for the relevant GP delivery team. Oversee team briefing, co-ordination and quality control.

• Fully understand the brands that you work with, the industry that they sit within and their core competitor sets. Lead the co-ordination of proactive ideas or work upsell as a result of this knowledge.

• Maintain an up-to-date knowledge of, and keep your team updated with, any relevant industry developments that you find, whether related to our business or our clients.

Business Development and Commercial Performance

• The Client Services team is responsible for contributing to sales targets by organically growing our existing client base. The Senior Account Director should work closely with the Sales Leads to do this.

• Individual client and project targets are set as part of the wider team and business targets. The Senior Account Director should lead the generation of ideas that could help the business upsell, develop work or move into new areas of work in order to meet these targets.

• The Senior Account Director should ensure client satisfaction and maintain a high quality of work, thus positioning GP as a key long-term partner.

Financial

• Oversee the financial performance of assigned projects.

• Liaise with the project management and operations teams on expenditures and spending against client budget, escalating to BD as required;

• Report to the BD and finance team as required on the financial health of a project or account, and leading conversations with client relating to any additional or unexpected expenditures;

• Stay up to date on the finance team’s internal project tracking process and adhere to this, with relevant updates provided as needed;

• Track project revenue recognition by keeping the 4MF up to date and accurate on a weekly basis, reporting back to the BD, MD and Operators Director. Support the team in the management of workload to help us hit our 4MF targets, wherever possible;

• Drive project efficiencies, ensure work is profitable, and contribute to forecasting.

Further Responsibilities

• Act in good faith to the Company and its Shareholders at all times;

• Maintain loyalty and respect for fellow managers;

• Set and maintain high standards and lead by example;

• Inspire, motivate and communicate;

• Praise good work and constructively criticise when appropriate;

• Maintain awareness of your team’s pressures and problems and work to resolve where possible.

Performance Review and Personal Development

By the Business Director on the basis of:

• Development of successful client relationships, measured through client feedback and NPS;

• Contribution to renewals and growth of client accounts/projects;

• Overall quality of work;

• Relationships with other operating companies/departments;

• Interpersonal/communication skills;

• Being a team player;

• Being an effective coach/manager

• Demonstrating the core values of Greepark;

• Working effectively with the London Partnership and the Group Partnership, as required.

Benefits

25 days of paid holidays per year + UK public holidays and your birthday off. Christmas Closure - (extra days on top of your holiday allowance) A monthly entertainment subscription paid by the company ( Amazon Prime, Netflix, Spotify, etc) Private pension and private healthcare insurance. Access to Free VDU Eye Tests and Employee Assistance Programme (EAP). Participate in wellness and peer recognition initiatives ( On The Spot Awards and Value Champion Awards). Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.  Enhanced maternity/paternity leave allowances. WFA policy – work from abroad for up to 4 weeks per year. Yearly Calm subscription