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Marketing Copywriter
2 weeks ago
A global B2B insurer is seeking a Marketing Copywriter to lead the creation of content across a number of channels.
Responsibilities:
- Work internally to help develop go-to-market strategy to develop messaging for the new 2025 brand line.
- Develop engaging copy for a variety of marketing materials, including web content, blog posts, email newsletters, social media posts, and print collateral.
- Help develop the marketing strategy with senior managers
- Work with marketing to develop clear, persuasive, and engaging copy for a variety of marketing materials.
- Support the Bid Management team with the drafting relevant sections of RFP response documents.
- Collaborate with the marketing team to create campaigns that align with brand voice and marketing goals.
- Optimise SEO to enhance online visibility and drive traffic to website.
- Monitor and analyse content performance metrics to refine messaging and improve engagement.
- Manage 1 member of staff.
Requirements:
- B2B insurance experience is desirable however B2B financial services experience will be considered.
- Strong copywriting skills to effectively communicate brand message.
- B2B Digital Marketing (Digital Media Advertising, SEO, Google Analytics).
- Understanding of search industry best-practices with the ability to effectively benchmark keyword portfolios.
- Knowledge of digital marketing platforms, tools, and technologies (Google Analytics GA4, Google & BING Ads, Meta Business Suite & Facebook Ads Manager, Microsoft Dynamics, Power Bi)
- UK experience is essential