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Marketing Copywriter

2 weeks ago


London, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full time

A global B2B insurer is seeking a Marketing Copywriter to lead the creation of content across a number of channels.


Responsibilities:

  • Work internally to help develop go-to-market strategy to develop messaging for the new 2025 brand line.
  • Develop engaging copy for a variety of marketing materials, including web content, blog posts, email newsletters, social media posts, and print collateral.
  • Help develop the marketing strategy with senior managers
  • Work with marketing to develop clear, persuasive, and engaging copy for a variety of marketing materials.
  • Support the Bid Management team with the drafting relevant sections of RFP response documents.
  • Collaborate with the marketing team to create campaigns that align with brand voice and marketing goals.
  • Optimise SEO to enhance online visibility and drive traffic to website.
  • Monitor and analyse content performance metrics to refine messaging and improve engagement.
  • Manage 1 member of staff.


Requirements:

  • B2B insurance experience is desirable however B2B financial services experience will be considered.
  • Strong copywriting skills to effectively communicate brand message.
  • B2B Digital Marketing (Digital Media Advertising, SEO, Google Analytics).
  • Understanding of search industry best-practices with the ability to effectively benchmark keyword portfolios.
  • Knowledge of digital marketing platforms, tools, and technologies (Google Analytics GA4, Google & BING Ads, Meta Business Suite & Facebook Ads Manager, Microsoft Dynamics, Power Bi)
  • UK experience is essential