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Brand Manager

3 months ago

UK, UK, United Kingdom BioTalent Full time

Position: Brand Manager


Role Overview:

As a Brand Manager, you will play a crucial role in orchestrating the launch of an innovative oncology drug within the UK market. This position is integral to implementing and tailoring the broader European Launch Strategy to the UK context, ensuring the strategic development and execution of pre-launch and launch marketing initiatives. Your efforts will be pivotal in the successful commercialization of oncology treatments throughout Europe.

Post-launch, you will lead and coordinate multi-disciplinary efforts to bring brand strategies to life in the UK. This involves close collaboration with UK-based commercial and medical teams, as well as coordinating with European marketing functions to drive marketing activities and strategic alignment.


Key Responsibilities:

  • Champion Oncology Marketing Strategy: Act as a key advocate for the oncology marketing strategy, fostering cross-departmental collaboration and ensuring the seamless execution of marketing activities.
  • Tailor Marketing Materials: Design and deliver marketing materials that resonate with customer needs for all brands. Collaborate closely with UK commercial, medical teams, and European marketing counterparts to ensure cohesion.
  • Identify and Respond to Customer Needs: Stay ahead of emerging customer requirements by developing bespoke solutions and initiatives, drawing from both qualitative and quantitative insights.
  • Drive Insight and Best Practices: Facilitate the collection, analysis, and sharing of best practices, fostering cross-functional communication to extract insights and drive strategic decisions.
  • Build Customer Relationships: Cultivate and maintain strong relationships with target customers, establishing trust and offering valuable expertise to help customers meet their objectives.
  • Lead UK Launch Strategy Development: Spearhead the creation and refinement of UK-specific launch strategies and objectives, adapting to market dynamics as required.
  • Participate in Cross-Functional Meetings: Engage actively in business meetings that span multiple functions, contributing valuable insights and strategic input.
  • Coordinate UK Oncology Strategy: Guide the development and execution of the UK's oncology business and marketing strategies, including budget management and tactical planning, in alignment with broader commercial and medical objectives.
  • Brand Planning and Budget Management: Lead the brand planning and budgetary processes, establishing critical success factors (CSFs) and key performance indicators (KPIs) for brand initiatives.
  • Manage Project Costs: Oversee project budgets to ensure alignment with financial plans, optimizing costs without compromising on strategic goals.
  • Support Customer-Facing Roles: Ensure that customer-facing teams have access to essential support, including marketing materials, digital initiatives, and CRM tools.


Qualifications and Requirements:

Essential:

  • Experience with Drug Launches: Proven track record of successfully launching new drugs in the UK, from pre-Marketing Authorization to driving post-launch adoption.
  • Understanding of NHS: Comprehensive knowledge of the National Health Service (NHS) across the UK, including its structure and operational nuances.
  • Marketing Strategy Expertise: Demonstrated ability to design and implement effective marketing strategies across diverse channels, with an emphasis on integrated digital solutions.
  • Analytical Skills: Strong proficiency in analysing complex data sets to derive actionable insights and inform strategic decisions.
  • Brand Planning Leadership: Experience leading brand planning processes, driving the strategic direction and execution of brand initiatives.
  • Budget Management: Expertise in managing budgets accurately, ensuring return on investment (ROI) for core marketing tactics.
  • Project Management Skills: Strong project management capabilities, with the ability to lead teams and initiatives without direct authority.
  • Medical Affairs Knowledge: Broad understanding of medical affairs, market access, pricing, reimbursement functions, and their interrelationships within the healthcare sector.
  • Hands-On Approach: Willingness to actively contribute to tasks and initiatives, demonstrating a hands-on approach to achieving objectives.