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Head Of Brand

4 months ago

UK, UK, United Kingdom WHSmith Full time

At WHSmith our people are at the heart of everything we do. They are the ones that go the extra mile for our customers. The ones that enable our growth. That’s why our Marketing & Brand team is passionate about creating an environment where people can be creative and trailblazing in order to do their best work. The purpose of this role is to activate world class campaigns, across varying formats to generate customer penetration, and supplier income – all based on a customer plan lead by insight.


Who we are

Celebrating 230 years, we’re proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 11,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.

For UK Travel our mission is simple - to create value for our stakeholders by providing a platform for global brands responsible for essentials and technology in airports (including our InMotion stores), hospitals, rail stations and other markets. Our office is based in a buzzing part of central London close to Liverpool Street Station. We are an ambitious team that thrives on pace, collaboration and innovation resulting in a real entrepreneurial culture at all levels. It’s perfect for people who are happy to use their initiative and embrace life outside their comfort zone.


What you'll do

  • The Head of Brand has responsibility for developing the strategy, design and implementation of the brand across the business. This includes development and ownership of the Brand identity, tone of voice, and look and feel for all areas of the business including International Travel but excluding High-Street.
  • The position will work cross functionally with HR, and customer facing teams to develop and implement an ongoing programme ensuring each area of the business is engaged in the Brand. Work cohesively alongside Senior Campaign Manager, Marketing Ops Manager and HO International Marketing as an MLT, positively driving change, improvement – elevating the brand.
  • Be an inspiration to the wider marketing team, showing thought leadership and a thirst for excellence of brand standards.
  • The Head of Brand will work closely with the Insight team to lead Brand health and customer reporting, regularly sharing performance with the business and taking responsibility for designing and implementing strategies to either maintain or grow metrics aligned to brand strategy.
  • Develop visual Identity and take responsibility for ensuring it is correctly applied across the business and in our external communications· Ensure the brand is managed and developed in line with appropriate research results and business requirements that can be adapted per format.
  • Becoming an Ambassador for the brand to ensure the brand is used correctly and consistently across the company. Pro actively promote correct usage; in terms of our values and personality but also tone of voice and visual appearance through influence of the Internal Design Team.
  • Managing the team responsible for production and development of all branded material B2C and B2B, with support from your team. (Studio of 5)


Who you are

  • +5 years experience in retail/FMCG
  • Attention to detail with a forensic approach to customer insight
  • A natural thirst for creativity and brand amplification
  • Retail is fast paced, therefore organisation, resilience and commercial acumen is necessary at all times.
  • Fiercely passionate over our Brand framework & principles of delivering the best customer proposition
  • Confidently enjoy working with internal stakeholders across commercial, insights and operations


Benefits

  • Competitive salary and car allowance
  • Annual bonus based on company and personal performance
  • Hybrid working model from home and in the office
  • 25 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
  • Finish at 4pm on a Friday
  • Competitive pension contribution
  • Staff discount card for stores and online
  • And… an amazing boss