Digital Marketing Manager

1 month ago

Doncaster UK, South Yorkshire, United Kingdom Strata Full time

Role: Digital Marketing Manager

Location: Support Office, Doncaster

Hours: 37.5 hours per week


The Opportunity


The Digital Marketing Manager is responsible for continuously driving the online presence of the Strata brand. Working closely with the Marketing team, the Digital Marketing Manager will ensure that a clear and concise marketing strategy is developed and activated across all digital platforms. The Digital Marketing Manager will also be responsible for managing our digital agency who oversee all of our PPC and Google Search campaigns, as well as SEO and Web Development ensuring that the site is optimised for UX.


Who we are


We are a modern family business over 100 years’ experience designing and building quality, contemporary new homes. You’d think being over 100 years old that we’d be set in our ways, always doing what we’ve always done right? Wrong.


We are a unique brand synonymous with contemporary design, innovative marketing, and exemplary levels of customer service. From the house type range, the web-driven sales process, to the show home experience and personalisation options coupled with absolute adherence to quality: we are truly focused on exceeding customer expectations. Our team are always looking for ways to improve, innovate, and challenge the norm. You’ll have heard this before, but here you aren’t just a number, and we can prove it. We’re really proud to have been certified as a “Great Place to Work”, ranking #38 in Best Places to work for Wellbeing, #58 in Best Workplaces for Development, #30 in Best Workplaces for Women and #34 in the Best Workplaces list. So it goes without saying, we have something special. You’ll work in a place where your uniqueness is cherished, your development is championed, and you’re given all of the tools you’ll need to flourish. You’ll join a team with a vision to become the market leading customer experience home builder underpinned by our sustainability and social purpose credentials.


Responsibilities of the role


  • Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC).
  • Building and maintaining a brand’s presence across multiple social media channels.
  • Creating, executing and monitoring marketing campaign budgets.
  • Collaborating with media and sales teams to improve marketing results.
  • Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
  • Coordinating with the wider sales and marketing teams to identify innovative growth strategies.
  • Preparing reports on the performance of marketing campaigns.
  • Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.


What’s in it for you?


  • Is Laughing Yoga or flower arranging for you? Maybe a climbing wall or fitness classes are more your thing. You’ll find out at our wellbeing mornings, where we all down tools and try new activities as a team in our Support Office. From mocktail making to pottery painting, there’s something for everyone.
  • A calendar of wellbeing events and workshops for you to take part in across the year.
  • A personalised health report and access to content from “The Netflix of Wellbeing” with our partner Champion Health.
  • Dedicated time for you to spend on your own development with our personal development days and access to a whole host of content through My Development Portal.
  • The opportunity to offload to an independent listener with our monthly Listening Service should you want to.
  • 50% gym fees paid with Nuffield Health Fitness and Wellbeing Gym membership through our salary sacrifice scheme.
  • Financial support when you are ill, with a generous company sick pay scheme.
  • Your health needs covered with level 1 Westfield Health cover for you and dependent children.
  • The encouragement to take a well-earned break with a holiday allowance of 26 days plus the usual public holidays.
  • A Strata Group Fund pension scheme with a minimum contribution from you of 3% and we’ll contribute 6%. Or an auto enrolment pension scheme, where you’ll contribute 2.4% and we’ll contribute 6%. This rises to a member contribution of 4% and we’ll contribute 7% for anyone 40 or over.
  • Death in service benefit of a minimum 4x basic salary.
  • The opportunity to work flexibly in a way that works for you (role dependent).
  • A whole host of Fundraising, Volunteering and Social events to get involved in.


Are you the brick to our mortar?


Then Join Us

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