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Own Brand Manager

4 months ago

Doncaster UK, South Yorkshire, United Kingdom Nigel Wright Recruitment Full time

Brand Marketing Manager


Our client, a successful organisation in the retail convenience sector are currently looking to recruit an experienced Brand Manager in a newly created role to develop their expanding own brand portfolio. Currently accounting for c£50m in sales the Brand Manager will develop and execute communication plans to drive sales, brand awareness, and customer engagement across internal and external channels.


Salary: £40k - £45k

Key Responsibilities


  • Develop and implement a communication plan to grow brand awareness and sales, adapting based on performance data.
  • Collaborate with internal teams to ensure marketing plans align with commercial goals (sales/distribution).
  • Work with stakeholders to deliver marketing plans and incorporate feedback.
  • Manage all aspects of the brand, including promotions, range development, marketing communications, and print/digital campaigns.
  • Analyse marketing data (consumer, shopper research) to identify growth opportunities in brand penetration, distribution, and trial.
  • Create and maintain brand manuals to ensure brand consistency across marketing materials, updating as market demands evolve.
  • Manage marketing agencies to deliver plan objectives.
  • Manage the own brand marketing budget of c£200k


Key Requirements


  • 5+ years of experience driving growth through communication and engagement.
  • Experience developing marketing materials that adhere to brand guidelines.
  • Excellent understanding of creating targeted marketing campaigns for diverse audiences.
  • 5+ years of experience in marketing with a strong ability to manage complex communication channels.
  • Expertise in digital marketing communications.
  • Creative appreciation and ability to discuss and improve creative ideas.
  • Excellent communication, persuasion, and influencing skills.
  • Project and campaign management expertise.
  • Budget management skills with a focus on optimizing spend.
  • Understanding of agency roles and ability to secure optimal support.
  • Ability to manage a busy workload and meet deadlines.


This role is a hybrid role based in Doncaster 3 days a week.