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Affiliate Marketing Manager

2 months ago

UK, UK, United Kingdom The Portfolio Group Full time

Are you a sharp Affiliate Marketing Superstar with a passion for building strong partnerships and driving ROI?


Portfolio are supporting a leading HR solutions provider, recognised for its innovative online marketplace and commitment to providing top-tier services to businesses across the globe.


Our client is on a mission to enhance their marketplace by expanding their affiliate partnerships, driving revenue growth, and elevating brand visibility


Increase Product Usage


  • Lead multi-channel marketing campaigns (email, in-product pop-ups, push notifications, and more) to boost new and returning user growth, ultimately fostering product advocacy.
  • Collaborate with the broader marketing team to ideate, plan, and execute product usage campaigns.
  • Track and analyze campaign performance, providing insightful reports and growth strategies to senior stakeholders.


Expand Marketplace Offers


  • Manage relationships with third-party affiliate platforms such as Awin, Tradedoubler, and Rakuten to grow our affiliate community and secure competitive offers for B2B and B2C customers.
  • Identify and onboard new affiliate partners globally, enhancing the range and quality of offers in our marketplace.
  • Oversee end-to-end relationship management, from outreach and negotiation to nurturing and performance evaluation.


Drive Revenue and Business Referrals


  • Collaborate with the Head of Demand to define and implement affiliate marketing strategies that drive new business lead generation and bolster revenue streams.
  • Develop and maintain a high-quality ad inventory within the platform, working with both direct and reseller partners to optimize ad placements and secure exclusive offers.
  • Regularly report to senior management on affiliate program performance, providing insights and recommendations for growth.
  • Stay abreast of industry trends and best practices, continuously refining and enhancing affiliate marketing initiatives.


YOU?


  • Proven track record in affiliate marketing, with a focus on driving revenue growth and lead generation in a B2B environment.
  • Strong experience in ad campaign creation, management, and optimization.
  • Exceptional analytical skills with a knack for data-driven decision-making.
  • Creative mindset with a passion for building and activating networks and communities.
  • Excellent communication and interpersonal skills for building and maintaining relationships with affiliate partners.
  • Detail-oriented and highly organized, capable of managing multiple projects simultaneously.
  • Experience in managing a small team is a plus.