Customer Strategy Lead

3 weeks ago

London UK, UK, United Kingdom dentsu Full time

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. With a thirty-year heritage as a leading data and analytics consultancy, in 2016, Merkle became part of dentsu, one of the world's top five 5 media companies agency networks with 60,000+ employees across 146 countries.

dentsu leads the region in digital media trading. We generate more data, drive more audience engagement and track everything. We specialise in applications of technology that drive unmatched ROI for our clients. As a result, we take a laser focused view on the implementation and integration of technology across our digital business.

Job Description

We are looking for an experienced customer strategist to join our growing team of marketing strategy specialists. You will be part of a dynamic and diverse team dedicated to providing insight, analysis and strategic vision and activation of strategic planning across channels.

You need to have experience in data-driven customer strategy: you have experience combining insights from multiple sources to drive actionable recommendations and business changes; you will be adept at simplifying complex frameworks into a clear narrative and translating recommendations into actionable plans. Your ability to tell a story that captures the imagination of the client and instil trust in them is as important as the understanding of the analysis itself.

You will be expected to manage meetings and present your thoughts, recommendations and reasoning internally and at board level for clients. If you're someone who likes innovation, we need somebody who can build rapport, who can get to the core of the clients' challenges and deliver insightful, data-led marketing strategies focused on our goals, activated through integrated campaign planning.

Merkle have great relationships with our client base which founded in the trust of providing deep expertise, but with the expectation of new thinking to deliver impact. You will work in a vibrant team of like-minded professionals with a variety of skills and specialisms and will need to balance client demands with the development of Merkle propositions and being an important member of the team in responding to new business opportunities.

Qualifications

  • Experience in a strategy/planning function in an agency, consultancy or a client-side essential
  • Experience in customer journey planning – predominantly direct channels
  • Experience presenting complex strategies, translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans
  • Experience using data to evaluate effectiveness of customer communications and in using these results to plan future campaigns, regarding audience, next best actions, content and timing frequencies
  • Produce detailed targeting criteria and measurement & evaluation metrics
  • Experience defining and understanding customer audiences based on behaviours, value, needs or socio demo criteria
  • Holistic understanding of how people interact across platforms and the cross-channel journey they make
  • Ability to build relationships with important partners as a trusted advisor
  • A proactive approach to enhancing the Merkle strategic proposition with new perspectives, translating the ever-shifting sector needs into compelling narrative

Additional Information

Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.

  • Customer Loyalty Strategy Lead

    4 weeks ago

    London, UK, UK, United Kingdom dentsu Full time

    Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. With a thirty-year heritage as a leading data and analytics consultancy, in 2016, Merkle became part of dentsu, one of the world's top five 5 media companies agency...

  • Customer Loyalty Strategy Lead

    3 weeks ago

    London, UK, UK, United Kingdom dentsu Full time

    Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. With a thirty-year heritage as a leading data and analytics consultancy, in 2016, Merkle became part of dentsu, one of the world's top five 5 media companies agency...

  • Consulting-Project Lead

    4 weeks ago

    London, UK, UK, United Kingdom Strategy in Action Full time

    Company Description:We are an innovative, technology-oriented strategy consultancy founded by consultants and professors from leading business schools in Europe.3HORIZONS are the creators of Strategy in Action (SiA), an innovative end-to-end strategy programme designed to empower ambitious organisations worldwide in developing effective strategies that bring...

  • Consulting-Project Lead

    3 weeks ago

    London, UK, UK, United Kingdom Strategy in Action Full time

    Company Description:We are an innovative, technology-oriented strategy consultancy founded by consultants and professors from leading business schools in Europe.3HORIZONS are the creators of Strategy in Action (SiA), an innovative end-to-end strategy programme designed to empower ambitious organisations worldwide in developing effective strategies that bring...

  • Payments Strategy Lead

    1 week ago

    London, UK, UK, United Kingdom Harnham Full time

    Payments Strategy LeadUK RemoteUp to £125,000A dynamic and innovative fin-tech business on a mission to redefine the financial landscape and help people with money. With a focus on creating user-friendly, intelligent products that enhance financial well-being, they are looking for a visionary Payments Product Lead to spearhead the development of our...

  • Transformation and Strategy Lead

    1 week ago

    London, UK, UK, United Kingdom Board Full time

    At Board, we help enterprises plan smarter, drive outcomes and lead transformation with one single Intelligent Planning Platform. Trusted by thousands of leading organizations, over the last 30 years we have designed our Product with enterprise planning agility in mind and the passionate care of our people as our main driver.We strongly believe every...

  • Strategy Consultant

    4 weeks ago

    UK, UK, United Kingdom Monetate Full time

    About This RoleAs the Strategy Consultant you will drive the growth and success of our customers by inspiring them and leading them to successful outcomes with Personalisation and Testing strategy. In this role you will be a key contributor to enhancing the value of Monetate to clients, increasing client maturity, and identifying ways to enhance our client...

  • Strategy Consultant

    3 weeks ago

    UK, UK, United Kingdom Monetate Full time

    About This RoleAs the Strategy Consultant you will drive the growth and success of our customers by inspiring them and leading them to successful outcomes with Personalisation and Testing strategy. In this role you will be a key contributor to enhancing the value of Monetate to clients, increasing client maturity, and identifying ways to enhance our client...

  • Strategy and Architecture Lead

    4 weeks ago

    London, UK, UK, United Kingdom Fastmarkets Full time

    Fastmarkets is an independent commodity pricing and information organisation with over 600 staff. We are fuelled by values that bring us all together and are united by a collective passion to make a difference. We are supported by a working model that is based ona hybrid approach that allows each of us to balance home and office working while...

  • Strategy Director

    4 weeks ago

    UK, UK, United Kingdom WeAreAspire Full time

    Want to work for an international, award-winning digital agency specialising in delivering creative optimisation strategies and digital ad production?I am looking for a Strategy Director to join the Strategy Team. The Role:As the Strategy Director your primary goal role will be the creation and implementation of creative strategies, for a selection of key...

  • VP, Strategy Consulting

    4 weeks ago

    London, UK, UK, United Kingdom Cartesian Full time

    Are you driven by a passion for spearheading industry-leading business development initiatives? Do you excel in cultivating business relationships with clients across the TMT landscape?Cartesian is seeking high performing candidates to join our TMT Strategy consulting practice in London. Our VPs serve multiple client accounts and have responsibility for...

  • VP, Strategy Consulting

    3 weeks ago

    London, UK, UK, United Kingdom Cartesian Full time

    Are you driven by a passion for spearheading industry-leading business development initiatives? Do you excel in cultivating business relationships with clients across the TMT landscape?Cartesian is seeking high performing candidates to join our TMT Strategy consulting practice in London. Our VPs serve multiple client accounts and have responsibility for...

  • Customer Success Manager

    1 week ago

    London, UK, UK, United Kingdom ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses Full time

    An engagement platform used by millions of people and some of the most recognisable brands on the planet!Privately owned and with offices across the globe!Join the team in this new role where we want someone with experience effectively managing a larger client base in a one-to-many engagement style.The Role:Look after c.200 accounts with a range of values....

  • Customer Lifecycle Management

    4 weeks ago

    UK, UK, United Kingdom Barclays UK Full time

    About Customer Lifecycle Management (CLCM) Team Our Customer Lifecycle Management team will be focussing on managing and predicting customer needs through the different vintages, pathways and points in time, both in their customer life with Barclays, as well as their life stages and differentiated financial need. They will define the opportunities where we...

  • Cyber Security Program Manager with Life Science experience

    4 weeks ago

    UK, UK, United Kingdom London Strategy Full time

    Cyber Security Program ManagerRole & ResponsibilitiesWe are looking for a skilled and experienced candidate to join our team as a Cybersecurity Program Manager. In this role, you will play a pivotal role in leading and executing cybersecurity projects for our clients, ensuring the protection of critical data and systems. Your expertise in project management...

  • Cyber Security Program Manager with Life Science and OT security experience

    3 weeks ago

    UK, UK, United Kingdom London Strategy Full time

    Cyber Security Program ManagerRole & ResponsibilitiesWe are looking for a skilled and experienced candidate to join our team as a Cybersecurity Program Manager. In this role, you will play a pivotal role in leading and executing cybersecurity projects for our clients, ensuring the protection of critical data and systems. Your expertise in project management...

  • IT M&A Consulting Manager

    4 weeks ago

    UK, UK, United Kingdom London Strategy Full time

    IT M&A Consulting Manager / Sr. ManagerRole & ResponsibilitiesWe are looking for an experienced IIT M&A Consulting Manager / Sr. Manager with M&A experience who enjoys navigating the unknown and can innovate and develop novel approaches to project delivery while inspiring the team and having fun. The Project Manager will lead IT projects with our pharma...

  • IT M&A Consulting Manager

    1 week ago

    UK, UK, United Kingdom London Strategy Full time

    IT M&A Consulting Manager / Sr. ManagerRole & ResponsibilitiesWe are looking for an experienced IIT M&A Consulting Manager / Sr. Manager with M&A experience who enjoys navigating the unknown and can innovate and develop novel approaches to project delivery while inspiring the team and having fun. The Project Manager will lead IT projects with our pharma...

  • Digital Performance

    4 weeks ago

    UK, UK, United Kingdom London Strategy Full time

    Job Title: Digital Performance & Website Benchmarking Analyst / Project Manager with Museum ExperienceRole & Responsibilities:Website Analysis:Conduct thorough benchmarking analyses of client websites, assessing performance metrics, user experience, and overall functionality.Identify areas for improvement and opportunities for enhanced website...

  • Digital Performance

    3 weeks ago

    UK, UK, United Kingdom London Strategy Full time

    Job Title: Digital Performance & Website Benchmarking Analyst / Project Manager with Museum ExperienceRole & Responsibilities:Website Analysis:Conduct thorough benchmarking analyses of client websites, assessing performance metrics, user experience, and overall functionality.Identify areas for improvement and opportunities for enhanced website...