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Group Brand

3 months ago

UK, UK, United Kingdom Home House Collection Full time

O U R V A L U E S


Convivial: We do our utmost to create a lively, friendly, sociable and enjoyable atmosphere for our members and their guests. Make all guests feel like rock stars


Unique: We identify and celebrate individuality. We understand that each team member is one of a kind and encourage individual personalities to shine through.


Family: We are a family of individuals who look after each other; we support differences, show respect and strive towards the same goals.


Home House Collection owns some of London’s leading private members clubs. At the heart of every successful private members club is a thriving and engaging community. Both Home House and Home Grown welcome individual characters and through their varied events and service culture they create a convivial environment in which their community flourishes. The two clubs share the same values, however, the fundamental difference between the two is the purpose. Home Grown being for business and Home House for socializing.


Y O U R P U R P O S E


As the Group Brand & Communications Manager at Home House Collection, you will act as the brand guardian for Home House Collection, Home House and Home Grown. You will develop and implement strategic PR plans that support key business objectives and project manage creative projects while collaborating with internal and external stakeholders. This role requires creativity, an eye for design, excellent organisational skills, a strategic mindset, attention to detail and a deep understanding of entire marketing mix and tools. Reporting to our Group Marketing Director, your responsibilities will include but are not limited to:


Y O U R R E S P O N S I B I L I T I E S


General Marketing

⧫ Work with the wider team to develop the annual marketing plans for both clubs.

⧫ Work with the wider marketing team to ensure brand consistency in terms of visual identity and messaging across all channels and touchpoints.

⧫ Cultivate a culture of continuous improvement and cross-functional collaboration, fostering agility and innovation. ⧫ Review campaign performance and prepare monthly reports for the senior leadership team. Brand Creative

⧫ Act as the brand guardian, manage the strategy and execution of all creative assets across both clubs.

⧫ Prepare creative briefs and manage projects from ideation to completion.

⧫ Manage the development of creative templates, collateral and other creative assets including the management of photoshoots.

⧫ Day to day management of freelance creative resources and/or creative agencies. Public Relations

⧫ Shape our PR strategy, developing and executing comprehensive plans that support to business objectives and key messaging across both Home House & Home Grown.

⧫ Work with and manage PR agencies.

⧫ Develop a deep understanding of our products and audience needs to develop impactful campaigns.

⧫ Identify and build relationships with media outlets and influencers, proactively pitch content ideas to generate positive coverage.

⧫ Analyse trends and develop strategies to capitalise on PR opportunities for Home House and Home Grown where appropriate.

⧫ Monitor and address potential challenge which might impact brand reputation and develop strategies to mitigate negative media coverage. Financial

⧫ To remain within annual departmental budgets and plans.

⧫ To monitor the financial performance of the department, including costs on a monthly basis.


A B O U T Y O U

⧫ Strong understanding of PR strategies and execution to drive brand reputation, awareness, consideration and measurable ROI for the company.

⧫ Excellent communication and collaboration skills, with the ability to positively interact with crossfunctional teams and stakeholders at all levels.

⧫ A passion for branding, design and culture.

⧫ Experience with agency management.

⧫ A strategic thinker with a keen eye for detail and the ability to manage multiple projects simultaneously.

⧫ Strong relationship building skills.


G E N E R A L

⧫ Acknowledge members and guests (by name if possible) throughout Home House Collection and assist them as required, ensuring they feel comfortable and welcome at all times.

⧫ Liaise with the Management team to ensure any necessary matters are communicated.

⧫ Consistently deliver the standards set out by Home House Collection with superior customer service.

⧫ Take ownership of personal development for your role and attend training where required.

⧫ Be fully aware of and adhere to Health & Safety, fire and evacuation procedures.

⧫ Attend work consistently well-groomed in order to represent the high standards of the Clubs.

⧫ Keep informed of all goals and objectives of the business.

⧫ Help create a team environment that promotes good morale, commitment and pride.

⧫ Work collaboratively across departments.

⧫ Deal with complaints calmly and tactfully and report each case directly to the Management team.

⧫ Carry out any ad hoc duties as required by the Management team


This Job Description cannot be exhaustive due to the particular requirements of the industry. Therefore, the job holder may be required from time to time to carry out other tasks as requested by the Management.