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Head of New Concept Development – Asian Food to Go Brand

3 months ago

Surrey UK, South East England, United Kingdom COREcruitment Ltd Full time

Job Title: Head of New Concept Development – Asian Food to Go Brand

Salary: Up to £100,000

Location: London / Surrey


I am collaborating with a renowned food-to-go brand with an established global presence in the supermarket industry. As they develop a new brand, we are seeking a Head of New Concept Development to lead and advance the new Asian brand through franchise partnerships.


In this role, you will spearhead concept innovation, focusing on creating viable concepts for the retail environment. Your goal will be to develop these concepts into scalable and franchiseable businesses. You will join a dynamic team dedicated to crafting and executing strategies that elevate the brands, boost sales, and provide outstanding customer experiences.


Key Responsibilities of the Head of New Concept Development Manager

  • Lead the development of innovative concepts for the new Asian food brand.
  • Ensure concepts are scalable and suitable for franchising.
  • Collaborate with cross-functional teams to create and implement strategies that enhance brand value and market presence.
  • Identify and establish new franchise partnerships.
  • Monitor market trends and competitor activities to inform concept development.
  • Oversee the entire lifecycle of concept development, from ideation to execution.
  • Foster a culture of creativity and excellence within the team.
  • Develop comprehensive business plans for new concepts, including financial projections and operational strategies.
  • Conduct feasibility studies and risk assessments for new concepts and locations.
  • Provide training and support to franchise partners to ensure brand consistency and operational excellence.
  • Develop marketing and promotional strategies to support new concept launches and franchise growth.
  • Build and maintain strong relationships with key stakeholders, including suppliers, franchisees, and industry partners.
  • Utilize data and analytics to measure the performance of new concepts and make data-driven decisions for continuous improvement.



The right Head of New Concept Development Manager

  • Proven experience in concept development, preferably within the food and beverage industry.
  • Strong understanding of franchising models and principles.
  • Demonstrated ability to lead and inspire a team.
  • Excellent strategic thinking and problem-solving skills.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Passion for Asian cuisine and culture is a plus.


Job Title: Head of New Concept Development – Asian Food to Go Brand

Salary: Up to £100,000

Location: London / Surrey