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Brand Manager
4 months ago
Are you passionate about shaping brand strategies and driving success in a dynamic, high-energy environment? IQVIA is seeking an enthusiastic and results-focused Brand Manager to lead our client’s Enteral Nutrition and Oral Nutritional Supplements (ONS) platform. You will be responsible for defining brand strategy and developing long-term plans aligned with our company vision, ensuring these brands thrive and grow within the organisation.
This is a hybrid role, with 1-2 days in the Crawley office.
Key Responsibilities:
- Support the Senior Brand Manager in executing the brand plan, including digital activities and Sales Force plans.
- Contribute to the definition and management of long-term local brand ambitions, objectives, and strategies, playing a key role in shaping the wider strategy.
- Manage the yearly brand planning process, ensuring alignment with European and Global plans where relevant. Work with the SBM to present these plans to internal stakeholders and the Sales Force.
- Maintain a good understanding of brand P&L and the impact of the Brand Plan on the wider organisation’s finances.
- Keep a close watch on industry and competitor activities, as well as brand performance, to adapt plans in a constantly changing, competitive Medical Nutrition environment.
- Deliver best-in-class New Product Development launch plans across the portfolio, ensuring maximum launch impact and ongoing support to meet key KPIs/targets.
- Develop a comprehensive understanding of the UK Medical Nutrition environment, including media, competition, and Healthcare Professional behaviour, to identify marketing issues and opportunities.
- Support the administration and governance of the brand, including regulatory compliance, budget management, project management, and Sales Force materials.
To succeed in this role, you should have:
- Leadership experience with wide cross-functional teams.
- Experience in Nutrition.
- Proven ability to influence at senior levels within an organisation.
- Strong presentation and influencing skills, targeting a diverse audience including agencies, customers, and internal stakeholders.
- Self-starting capability with the ability to manage sizable projects and workstreams with limited hands-on support.
If you are passionate about making a difference and meet the key experiences required, we would love to hear from you. Please apply today
