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Social Media Growth Manager

3 months ago

UK, UK, United Kingdom OLBG Full time

Overview:


We are seeking a passionate and experienced Sports Social Media Growth Manager to join the team at OLBG. As the Sports Social Media Growth Manager, you will play a pivotal role in expanding the online reach and influence of the OLBG brand across all major social media platforms. You will develop and execute data-driven strategies to grow our audience, increase engagement, and drive conversions, through both organic and paid social. You will be an expert in building followers/communities and amplifying existing content, using both organic and paid social techniques.


This role requires a strategic thinking, with a deep understanding of the sporting landscape (particularly football and horse racing), social media platforms and trends for both paid-for and organic social. This role will require flexibility for both weekend and evening work as required.


Who We Are:


OLBG are focused on helping sports bettors to improve their enjoyment of betting through learning from each other. At OLBG we believe that the experts in sports betting are the bettors themselves.


This is why OLBG are:


  • Growing a community of knowledgeable sports bettors
  • Empowering that community to share its expertise
  • Making it easy to access and use the valuable content that our community and sponsored athletes/teams/ambassadors create


OLBG currently have 100,000+ followers in the UK across Facebook, Instagram, Twitter/X, Tik Tok, YouTube and LinkedIn and thousands of members of the site.


To support our growth to expand the brand and continue to offer and amplify our best-in-class content, we need more brilliant people to join our team.


Key Responsibilities:

  • Develop and implement organic and paid-for social media strategies to grow OLBG’s audience and engagement across multiple social media channels.
  • Build and growth-hack follower numbers on Instagram, Facebook, Tik Tok, Twitter/X, YouTube and LinkedIn.
  • Identify target demographics and market segments within the sports community, tailoring content and engagement tactics to resonate with specific audience interests and preferences.
  • Conduct A/B testing and performance analysis to refine content strategies, including headline variations, visual elements, posting times, and frequency, to optimize audience engagement and conversion rates.
  • Monitor social media analytics and metrics to track performance, identify trends, and optimise strategies accordingly.
  • Stay up-to-date with the latest social media trends, tools, and best practices, and integrate them into our social media strategy.
  • Collaborate with cross-functional teams, including marketing, content, and design, to ensure alignment and consistency across all channels.
  • Manage social media advertising campaigns, including budgeting, targeting, and performance analysis.
  • Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.


Who You Are:

  • Proven experience in social media management and audience/engagement growth, preferably within the sports industry.
  • Passion for sports (especially horse racing and football) and a deep understanding of sports culture, trends, and fan behavior.
  • Knowledge of both sports betting and the regulations around promoting gambling content across social platforms.
  • Social native with a strong understanding of social media platforms, their respective audiences, and best practices for each platform.
  • Demonstrated success in developing and executing effective social media growth strategies, including content optimization and audience targeting.
  • Proficiency in social media management tools, analytics platforms, and scheduling software.
  • Strong analytical skills and the ability to interpret data to drive decisions and optimise performance.
  • Expert in social media advertising platforms, including Meta Business Suite and Twitter/X Ads manager.
  • Passion for staying ahead of social media trends and innovations, with a continuous learning mindset.
  • Ability to work effectively in a fast-paced environment and manage multiple priorities simultaneously.
  • Excellent communication skills, both written and verbal, with the ability to craft compelling messaging and engage effectively with diverse audiences.
  • A “can do” attitude that thrives when working to deadlines in a fast-paced and rapidly changing environment.
  • Self-motivated, imaginative and confident in working on your own initiative and with autonomy.
  • Team player mentality. We like to work with friendly people who thrive when working collaboratively.
  • Flexibility for both weekend and evening work as required.