Senior Digital Performance Executive
6 days ago
This role sits within our Marketing Transformation team. You'll work closely with a broad range of internal teams and external stakeholders.
The role will reports into the Senior Marketing Managers.
What you'll be doing:- Umbraco CMS Management: Oversee day-to-day website maintenance, including building new pages, updating content, and ensuring the site remains functional and aligned with marketing strategies.
- Regularly update website content (landing pages, blogs, product/service pages) ensuring it aligns with the rebranding, SEO best practices, and both B2B and B2C audience needs.
- Implement on-page SEO techniques (meta tags, keywords, alt text) and ensure the site adheres to technical SEO guidelines to improve organic traffic and search engine rankings.
- Continuously improve the user experience (UX) by streamlining navigation, improving user journeys, and ensuring the site meets the needs of both B2B and B2C audiences.
- Write and edit website copy, including engaging Call To Actions (CTAs), product descriptions, and blogs, ensuring consistency with the brand’s tone and voice.
- Work closely with the marketing team to implement the digital strategy across websites, while having the confidence to challenge and suggest improvements if strategies don’t align with website goals or performance.
- Use tools like Google Analytics to monitor website performance, assess user behaviour, and make data-driven decisions for optimization and growth.
- Website Performance Monitoring: Regularly check for broken links, load speed issues, and other website errors, ensuring all technical aspects (e.g., security updates) are addressed promptly.
- Previous experience in a performance marketing role
- Extensive experience with Umbraco CMS
- Previous experience with HTML/CSS
- Proficient in using Google Analytics or other web analytics platforms to monitor performance and drive improvements.
- Strong understanding of on-page and technical SEO
- UX/UI knowledge
- Proven experience writing clear, engaging, and SEO-optimized copy, with the ability to tailor content for different target audiences.
- Experience in the energy efficiency or sustainability sector
- Experience with Salesforce
- Salary up to 35k
- 25 days annual leave
- Enhanced Maternity, Adoption and Paternity leave
- 2 Paid volunteer days per year
- Pension Scheme
- Life Assurance
- Access to employee assistance programmes
- Online GP Service, 24 hours a day, 365 days a year
- Discounts with national retailers
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