Senior Digital Performance Executive

3 weeks ago

Aylesbury, United Kingdom M Group Services Full time
Agility Eco are looking for a Senior Digital Performance Executive to join the team This role is hybrid and can be based from either our Sutton or Aylesbury offices. You'll play a critical role in managing and optimizing our newly rebranded B2B and B2C websites. You will work closely with the marketing and technical teams to ensure that the websites are functional, user-friendly, and aligned with our strategic goals. This is a hands-on role that includes content management using Umbraco, implementing SEO strategies, overseeing user experience (UX), and ensuring website updates are optimized for both engagement and conversions. It is a small marketing team working across B2B & B2C for several councils, brands, government grants and projects. Experience with Salesforce Experience Cloud is desirable but not essential, as we are considering future integration for more complex user portals and engagement. This role will require knowledge of HTML/CSS. 

This role sits within our Marketing Transformation team. You'll work closely with a broad range of internal teams and external stakeholders.

The role will reports into the Senior Marketing Managers. 

 What you'll be doing: 
  • Umbraco CMS Management: Oversee day-to-day website maintenance, including building new pages, updating content, and ensuring the site remains functional and aligned with marketing strategies.
  • Regularly update website content (landing pages, blogs, product/service pages) ensuring it aligns with the rebranding, SEO best practices, and both B2B and B2C audience needs.
  • Implement on-page SEO techniques (meta tags, keywords, alt text) and ensure the site adheres to technical SEO guidelines to improve organic traffic and search engine rankings.
  • Continuously improve the user experience (UX) by streamlining navigation, improving user journeys, and ensuring the site meets the needs of both B2B and B2C audiences.
  • Write and edit website copy, including engaging Call To Actions (CTAs), product descriptions, and blogs, ensuring consistency with the brand’s tone and voice.
  • Work closely with the marketing team to implement the digital strategy across websites, while having the confidence to challenge and suggest improvements if strategies don’t align with website goals or performance.
  • Use tools like Google Analytics to monitor website performance, assess user behaviour, and make data-driven decisions for optimization and growth.
  • Website Performance Monitoring: Regularly check for broken links, load speed issues, and other website errors, ensuring all technical aspects (e.g., security updates) are addressed promptly.
What we need from you:
  • Previous experience in a performance marketing role
  • Extensive experience with Umbraco CMS
  • Previous experience with HTML/CSS
  • Proficient in using Google Analytics or other web analytics platforms to monitor performance and drive improvements.
  • Strong understanding of on-page and technical SEO
  • UX/UI knowledge
  • Proven experience writing clear, engaging, and SEO-optimized copy, with the ability to tailor content for different target audiences.
Desirable:
  • Experience in the energy efficiency or sustainability sector
  • Experience with Salesforce
 What we offer:
  • Salary up to 35k
  • 25 days annual leave 
  • Enhanced Maternity, Adoption and Paternity leave   
  • 2 Paid volunteer days per year 
  • Pension Scheme   
  • Life Assurance   
  • Access to employee assistance programmes   
  • Online GP Service, 24 hours a day, 365 days a year   
  • Discounts with national retailers   
AgilityEco value diversity and encourage people from all backgrounds and communities to apply, our teams individual life experiences are part of what makes us great and we commit to providing a safe and inclusive environment for all.   #AgilityEco #LI-SG1 #LI-Hybrid #appcast 

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