Content & Events Marketing lead / Agency

3 weeks ago


UK, UK, United Kingdom Salt Full time

Role : Content & Events Marketing Lead / Head of (B2B)

Client : Digital Agency

Location : Remote / London based

Length : 6 month FTC - very likely to go permanent.


The Agency :

My client are a digital agency who provide user experience design & experimentation services for Ecommerce brands. The agency has recently undergone a brand transformation and is investing in content & events marketing to expand its client base.


You will lead the process to design, build and execute the content strategy to reach the target audience reach by delivering best in class content that brings the agency's people & expertise to the fore.

Responsibilities:

  1. Lead research & content ideation, engage with the wider teams, clients and prospects to understand needs, pull out data to create content stories.
  2. Produce & Manage Social content across the agency brand account.
  3. Support the sales team with sales content including client case studies and proof points.
  4. Produce long-form lead gen content; reports, guides, checklists etc. and sales copy to support lead generation campaigns.
  5. Lead events marketing & content creation to deliver prospects to any events.
  6. Report on content metrics & qualitative insights to continuously measure & improve the Content.

Profile:

  1. Natural storyteller with an instinct for creating content & copy that drives a response.
  2. Highly organised and proactive at engaging the team with content creation.
  3. 4+ years in a B2B Content role.
  4. Experience advantageous in Marketing agency, SaaS, or technical services across web/design/ data.



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