Marketing & Communications Officer

4 weeks ago

London, UK, United Kingdom Intermission Youth Full time

ABOUT INTERMISSION YOUTH


Intermission Youth (IY) is a charity that transforms the lives of young people by helping them make positive choices and reach their full potential. Using drama, theatre and film, we work with 16 - 25 who from diverse communities in inner city London. We’re a supportive and hardworking team, working on a variety of theatre, film and community projects.


THE ROLE


As a Marketing and Communications Officer, you'll leverage your creativity and proficiency in copywriting and editing across a variety of digital platforms. Your mission will be to enhance our digital presence and convey our social purpose, with a focus on our website, newsletters and social media. With a keen eye for detail, you'll also create high-quality insight reports that demonstrate our impact and identify areas for improvement. Your role extends to supporting PR tasks and maintaining high data quality, to enhance newsletter targeting and distribution.


You'll report directly to the General Manager and collaborate closely with the Artistic Director, ensuring that the right content reaches the right audiences, and our digital channels achieve optimal engagement and growth.


MAIN DUTIES


  • Manage, execute, report and optimise processes across media channels in a highly organised manner
  • Create accurate, compelling and engaging social media content, across (but not exclusive to) channels including LinkedIn, X, Instagram, Facebook and Tik-Tok
  • Develop new and innovative performance marketing strategies that drive growth and expansion, including exploring opportunities to expand our marketing channel mix
  • Develop and implement the broader performance marketing strategy, consulting with the Artistic Director to define short- and long-term objectives
  • Own the testing roadmap across performance marketing ensuring we are constantly iteratively testing and learning and closely monitoring performance metrics
  • Share knowledge across the business, ensuring communications projects, plans and test results are well understood and used to inform future decisions
  • Complete ad-hoc analysis in excel/google sheets to inform future strategies, investigating competitor activity
  • Ensure best practice compliance with data protection and IY’s brand engagement with social media communities providing guidance for staff and the wider Intermission Youth community including graduates.


ESSENTIAL SKILLS


· You should be a natural storyteller with a demonstrable track record of leading the production of high-impact content within a busy marketing department.

· You should be adept at producing commercially sharp content that drives outcomes and conversions whilst reflecting audience empathy.

· You should bring experience in positively supporting others to develop communications by asking insightful questions, helping to shape their thinking, and providing review and critique.

· The ability to communicate effectively and influence internal and external stakeholders.

· Have an eye for detail, excellent time management and organisation skills.

· Proficient in MS Office suite (Word, Excel, PowerPoint, Outlook), cloud-based filing systems and design software.

· Entrepreneurial, results driven and has the ability to work independently and meet deadlines.

· Someone who understands the cultural landscape within which our organisation sits.

· You also excel in liaising with agencies and partners, and your analytical skills enable you to create reports and use data to inform marketing plans.



PERSON SPECIFICATION

· A creative and analytical Marketing and Communications Officer, skilled at using digital marketing to build brand engagement and grow audience reach.

· You have experience curating engaging content for websites and newsletters and developing and implementing digital marketing campaigns in collaboration with others.

· Your understanding of user journeys and SEO will ensure that Intermission Youth’s website is impactful, current and audience focused. Tasked with supporting projects from concept to completion, your organisational skills and ability to meet deadlines will be critical to your success.


Please note: This job description is a guide to the nature of the work required - the post holder may be required to undertake other duties appropriate to the nature of the role as agreed with the Intermission Youth leadership team.

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