Director of Omnichannel Marketing Europe
5 days ago
We are looking for oneof our customer, in the FMCG industry, a Director of Omnichannel Marketing EME.
This newly created strategic position reports to the VP of Marketing for the EME region and is an integral part of the EME Marketing Leadership team.
The Director of Omnichannel & Retail Marketing EME will be responsible for a team of 15 people across major countries in the region. This role requires strong collaboration with both local marketing and sales teams, as well as global stakeholders, to define and implement impactful retail channel differentiation strategies to drive profitable growth.
Primary Mission:
- Drive profitable sales growth,
- Enhance margins.
- Improve shopper relevance at retail,
- Strengthen retail partnerships,
Responsibilities:
- Develop insights and thought leadership to inform both global and local channel strategies and toolkits, unlocking profitable retail growth.
- Implement channel-led product segmentation to improve shopper relevance, drive sales, and enhance retail margins.
- Scale and amplify transferable retail marketing activations, while creating ad-hoc, insights-driven retail marketing campaigns and toolkits for markets.
- Strengthen e-merchandising capabilities and ensure consistent execution across online retailers.
- Define execution KPIs and tracking tools.
- Lead and execute the trade shows strategy for the EME region.
- Drive collaboration and organizational alignment within the EME region and with global stakeholders.
- Manage a team of 15 people and foster their professional development.
Desired Profile:
- Proven experience in a leadership role in omnichannel and retail marketing, ideally at a regional or global level in the FMCG sector, cosmetics or consumer electronics appreciated.
- Strong team management skills with the ability to develop and motivate talent.
- Expertise in data analysis and transforming insights into actionable retail strategies.
- Excellent ability to work collaboratively with both local and global teams.
- Proficiency in omnichannel marketing tools and e-merchandising KPIs.
- Strong project management skills and experience executing complex marketing strategies.
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