Digital Marketing Manager

1 month ago

UK, UK, United Kingdom Pizza Hut Full time

About Us:


With over 60 years of history, Pizza Hut has become the world's largest pizza company, with 18,000+ stores across 100 countries. We're proud to operate nearly 300 Pizza Hut Delivery outlets in the UK. At Pizza Hut, our North Star is to be the top pizza choice, bringing people together through the joy of pizza. We're passionate about delivering extraordinary experiences to our beloved customers, keeping our team members happy, and collaborating with our franchisees.


As part of the YUM Brands family, which includes KFC, Taco Bell, and The Habit Burger Grill, Pizza Hut proudly stands alongside the largest restaurant group worldwide. Together, we strive for culinary excellence and unmatched dining experiences, whether in our restaurants or at home.


Purpose of the Job:


A true digital native You will be a key player in the team to execute the Pizza Hut UK Delivery Marketing Strategy and relentlessly drive sales daily through your passion to leverage data.


The purpose of this role is to drive digital marketing success, achieving sales and customer targets through innovative strategies and optimization. You'll lead performance marketing, enhance app engagement, and manage key agency relationships. Collaborating with Marketing and web development teams, you'll own campaigns with business goals, support local Pizza Hut marketing, and champion data-driven insights. By building strong partnerships with social networks and search engines, and sharing performance insights, you'll ensure continuous improvement and stay ahead of market trends. This role is pivotal in shaping our digital presence and achieving impactful results.


Job Functions:


Areas You Will Impact:

  • Own and execute the performance marketing delivering sessions, sales and customer targets.
  • Lead and manage relationship with digital media agency and work independently to continually improve paid support with the aim to drive sales.
  • Be an online marketing expert with a drive and passion for all things digital.
  • Monitor, track and analyze daily channel performance, optimizing campaigns to maximize efficiencies working towards KPIs whether brand awareness or direct response.
  • Lead gaming audience engagement strategy.
  • Drive app downloads and usage through app marketing campaigns.
  • Develop and execute innovative lead generation campaigns to increase opt-in customer base.
  • Develop testing framework and plans for creative, messaging and targeting across all channels.
  • Lead marketing and customer Acquisition efforts across aggregator channels with a focus on both sales overnight and brand strategy overtime across the platforms.


Responsible for delivering and aligning digital marketing with key business priorities:

  • Collaborate with the wider marketing team to support marketing campaigns with online channels.
  • Represent the Marketing Team on key projects when required.


Lead development and execution of digital channel strategies:

  • Build a strong relationship with social networks, Google and Bing understanding market trends.
  • Drive the commercial success of local store marketing across all digital channels.
  • Advocate and champion attribution and customer data and insights. Ensuring learnings are applied across marketing and the wider business (where relevant).
  • Develop weekly channel, attribution and customer insights to share with the wider team, driving awareness and discussion of the digital channel execution.


Requirements:


  • Strong analytical skills: experience in Google Analytics preferred.
  • Experience in execution of paid search marketing strategies, working knowledge of Google AdWords would be an advantage.
  • Experience with all the major social platforms (i.e. Facebook, Twitter, Instagram, TikTok).
  • Experience of managing multiple stakeholders.
  • Self-starter with a high degree of initiative to work independently on assignments of moderate score and complexity.
  • Strong verbal and written communication and presentation skills.
  • You should be comfortable organizing large teams (both in person and virtually) to give live presentation, demos, lead workshops or conduct training sessions with participants from across the RSC and Restaurants.
  • An effective team player. You will need to build trust quickly and learn quickly from others so that you can work with credibility and at pace.
  • Excellent relationship building skills, you will be able to influence and coach others, not necessarily in your team or direct reporting line.
  • Able to challenge the norm and provide alternative solutions and creative solutions to problems.


Preferred Qualifications:


  • Ideally a minimum of 3 years’ experience working in or with an established and recognized marketing organization.
  • Franchise experience either in a Brand and Marketing function or another relevant role.
  • Commercial acumen and knowledge of Franchise business operations.
  • Ideally a level of higher education or diploma in a Brand/ Marketing and/or Commerce/Business-related field.


Working Relationships:


  • Commercial Finance Teams
  • Aggregator Business Partners
  • Media Agency Business Partners
  • Operations And Restaurant Excellence Teams
  • Brand And Marketing Team
  • Franchisees and Above Restaurant Leadership teams


Work Environment:


This role is based out of our Restaurant Support Centre in Central London, a minimum of 2 days per week. Travel to UK stores will be required according to business need combined with home working. The role will be franchise-facing and you will also be required to attend franchisee offices, and other locations from time to time. The role will require a high degree of project-based work and so relationships will need to be nurtured face to face where practical. There will be events throughout the year that will take place in London including (but not limited to) RSC days, Functional team meetings / 121s and supporting with market visits.

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