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Digital Marketing Coordinator

2 months ago

London UK, UK, United Kingdom Kurt Geiger Full time

Description

Kurt Geiger | About Us


We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness For Freedom | For Unity Against Racism


Kurt Geiger Digital

Kurt Geiger’s Digital Team is a leading edge, multichannel, global, fully integrated function within the business. We have built an inclusive and diverse team that operates across 4 layers of the Business: Back End Systems and Engineering; Platforms; Marketing; Customer Service. Our in-house team of over 100 Digital experts are augmented with expertise from partners across the globe to deliver the very best in Retail Technology with a firm eye on the future. We operate in a fully Agile, fast paced environment, with a strong focus on individual leadership talent and development through an integrated Excellency Framework to ensure every member of the team develops the very best leadership development for themselves whilst delivering business objectives in line with growing our Global Digital Brands. We have invested over £12m over the last few years, during the pandemic, in our Technology to future proof both our infrastructure and our thought leadership to put Technology at the heart of our Global Growth Strategy.


Digital Marketing Team

We’re a best-in-class performance marketing function with a strong track record of delivering incremental and profitable growth in customer acquisition and lifetime value. Through a combination of the latest technology, carefully curated external partnerships, and highly skilled internal talent, we continually focus on providing clear and measurable success across three DTC brands in both domestic and international markets. We strike a balanced approach to managing the details with laser focus as well as staying ahead of the curve on the macro changes effecting our industry such as changes in Privacy, Cookies and Web 3.0. In an ever-changing digital landscape, we’re perfectly positioned to capitalise on all of the new and exciting opportunities on the horizon.


The Role

We are looking for an experienced Digital Marketing professional to join our rapidly growing E-Commerce Team supporting our Domestic Kurt Geiger sites, Kurt Geiger, Carvela & Shoeaholics. Reporting to the Digital Marketing Manager, you will work alongside the Digital Marketing Assistant to deliver the campaigns and analysis of paid digital marketing for our DTC Sites.



Requirements

Activation

  • Online media planning & delivery across all investment channels namely Paid Search, Paid Social, Display & Affiliate marketing
  • Liaising with external suppliers including; website creative agencies, integrated marketing agencies, online advertising agencies, media agencies, online publications.


Data, Reporting and Analysis

  • Conducting in depth customer data analysis and customer profiling
  • Implementing customer acquisition and retention strategies
  • Implementing effective data capture activities
  • Designing and implementing customer loyalty/reward mechanics
  • Utilising customer data to conduct targeted multi-channel campaigns
  • Using Google Analytics and platform data to report on performance of Digital Marketing activity

The Person:

  • Data centric with a strength and preference towards data analysis
  • Experience in a Digital/E-Commerce Marketing role within Brand or Agency
  • Experience using Google Analytics, and Social Business Platforms preferable
  • Managing and adhering to strict budgets and deadlines


Benefits

  • Competitive basic salary
  • Pension and life assurance
  • Enviable discounts
  • Gym Discounts
  • Summer hours - 3pm Friday Finish
  • Half Day, Pay Day Friday (once per month)
  • RetailTrust support
  • GP Access
  • Sample sales
  • And so much more


Our Culture

We’re an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.


Our Stores

The first Kurt Geiger store opened on London Bond street in 1963. Today, our brand has global appeal and is distributed in hundreds of cities around the world. We operate over 70 stand-alone stores nationwide, including our new flagship store on London Oxford street, and in over 400 stores globally. Beyond stand-alone stores and retail pop ups, our retail partners include some of the world’s most famous department stores.


We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | Against Racism