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Social Media and Brand Representative

2 months ago

London, UK, United Kingdom Dialect Fragrances Full time

Are you a dynamic, outgoing content creator with a real passion for fragrances?


Dialect, a London-based company disrupting the perfume industry with affordable designer-inspired scents, is looking for a qualified Social Media and Brand Representative to join their team. If you are a tech-savvy professional, experienced in social media, PR and promotional events, we would like to meet you


About Dialect

Dialect was founded on the strong belief that quality perfume should be accessible to anyone, anywhere. We want to empower consumers to choose and make their own rules when it comes to buying and wearing fragrances and making luxurious scents a part of everybody's journey and experience. We say no to industry markups or additional costs, yes to affordability and the highest standard of fragrance craftsmanship.


The job

As a Social Media and Brand Representative, you will become our main brand ambassador You will mainly manage our content and presence on social media, engage with our customers and community, and host TikTok LIVE events on a regular basis. Your role will involve making our online presence grow, building real trust, driving traffic and sales. You will encapsulate our brand’s essence and won’t be afraid of testing strategies and adapt to the current trends to make the biggest impact possible.


We need you to…

  • Manage and create strategic, trendy and organic content on our main social media accounts daily — become our brand’s main face, along with other UGC creators that you may help us find
  • Respond to comments and customer queries on social media and our website in a timely manner — creating engaging conversations and providing personalized recommendations is key for us to build trust and relationships with customers
  • Organize and participate in daily TikTok LIVEs and other events to build community and boost brand awareness and sales
  • Identify potential partners to collaborate with, organise giveaways…
  • Track and analyse results and adapt accordingly, prepare weekly and monthly reports on web traffic, user engagement, and ROI…)


Your goals will be to…

  • Seek brand’s growth on social media
  • Build trust and relationships with customers
  • Help us drive traffic and sales
  • Ensure brand consistency by aligning with our global marketing strategies and with other departments to stay updated on new launches, etc.


Requirements

  • Have a solid understanding or a natural interest in the perfume industry — you’ll talk about DIALECT’s perfumes as if they were yours
  • Strong understanding of social media platforms + top influencers/content creators and social brands
  • Hands-on experience using social media to build brand awareness, graphic design, photo and video editing, and publishing
  • Ability to interpret website traffic and online customer engagement metrics
  • Have a strategic mindset to adapt to every platform and identify target audiences’ preferences and produce tailored and engaging content
  • Have exceptional oral and written communication skills and the ability to act as the face and voice of our brand and manage all community communications — we need you to feel comfortable in front of a camera and host live events to sell our products while interacting with an online audience
  • Self-motivated and target-driven with a passion for delivering exceptional customer experiences
  • Native-level English skills required
  • Must be based anywhere in the UK as long as you can easily travel to London and/or our warehouse for content creation, community and events purposes


Preferred qualifications and experience

  • A bachelor’s (or equivalent) degree in marketing or a related field
  • 4-5 years of previous experience in a similar position


Benefits

  • Remote work mainly
  • Competitive salary and attractive bonus


Interview Process

  • 1st Stage – Complete a quick form
  • 2nd Stage – Call with Hiring Manager
  • 3rd Stage – Case Study
  • 4th Stage – Final Interview with CMO


Dialect is an equal opportunity employer committed to diversity and inclusion.