![Sheep Inc.](https://media.trabajo.org/img/noimg.jpg)
Social Media Manager
1 month ago
About Us:
Sheep Inc. is a pioneering premium knitwear brand with an unwavering commitment to sustainable practices, sourcing the finest Merino fibres in the world based on fashion’s first naturally carbon negative supply chain.
Our unique blend of timeless design, ethical sourcing, and innovative supply chain technology sets us apart as a thought-leading brand in the fashion industry. We are currently seeking a talented and experienced Social Media Manager to join our team and help grow the business.
Job Description:
As our Social Media Manager, you will play a key role in shaping and executing our social media strategy across various platforms, with a primary focus on Instagram, TikTok, Threads, and LinkedIn.
Your goal will be to deliver cut-through campaigns that resonate with our audience, drive engagement, and enhance our brand presence. This role demands creativity, strategic thinking, and a deep understanding of social media trends and cultural dynamics.
If you are a creative and strategic thinker with a passion for social media and driving change in the fashion industry, we would love you to apply and hear how you would help us create impactful and memorable social media campaigns that resonate with our audience and drive brand growth.
Key Responsibilities:
- Campaign Development: Create and execute engaging and impactful social media campaigns that align with our brand values and pillars of approach.
- Content Creation: Help devise, develop and curate high-quality, visually appealing, and culturally relevant content that drives engagement on Instagram, TikTok, Threads, and LinkedIn.
- Brand Authenticity: Humanise the brand by fostering genuine connections with consumers through a conversational and relatable tone, building trust and emotional bonds.
- Bold Messaging: Craft and deliver provocative, witty, and intelligent messages that challenge the status quo and provoke thought, encouraging organic buzz and engagement.
- Cultural Advocacy: Position Sheep Inc. as a strong advocate for conscious consumerism, aligning with larger cultural and environmental movements to strengthen the brand’s identity and appeal.
- Creative Strategy: Think outside the box and break conventional marketing rules by developing unexpected and creative approaches to social media marketing.
- Community Engagement: Actively engage with our online community, responding to comments, messages, and mentions in a timely and authentic manner.
- Analytics and Reporting: Monitor and analyse social media performance metrics, providing regular reports and insights to optimise campaign effectiveness and inform strategy.
- Collaboration: Work closely with cross-functional teams, including marketing, design, and product, to ensure cohesive and integrated social media strategies.
- Trend Analysis: Stay up-to-date with social media trends, tools, and best practices, bringing fresh ideas and innovative solutions to the team.
Qualifications:
- Proven experience as a Social Media Manager or similar role, preferably within a consumer brand or the luxury/premium fashion industry.
- Strong understanding of social media platforms, particularly Instagram, TikTok, Threads, and LinkedIn.
- Exceptional communication and storytelling skills, with the ability to craft compelling and engaging content.
- Creative thinking and a passion for bold, provocative messaging that challenges the status quo.
- Deep understanding of cultural trends and the ability to align brand messaging with larger movements.
- Proficiency in social media management and analytics tools.
- Ability to work effectively under pressure and meet deadlines.
- Excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.
- Passion for sustainable practices and a commitment to ethical sourcing and production.
Please be aware that we are a dynamic, nimble team that thrives on flat hierarchies. We foster an environment where everyone is encouraged to take the initiative, transforming strategic visions into tangible actions.
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