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Commercial Director

3 months ago

London, UK, United Kingdom Fluid Fusion - Beer, Wine & Spirits Recruitment Full time

Commercial Director

Salary: Circa £80,000 to £110,000

Package: Bonus, pension, healthcare and other benefits


Our client is a dynamic premium spirits business with a tremendous track record of creating award winning whiskies, rums with other spirits. As the business enters an exciting growth period, we are searching for a Commercial Director with strong knowledge and exposure to whisky to develop and deliver the commercial strategy across the UK and key international markets.


For this exceptional opportunity, we are looking for an experienced leader who is passionate about whisky and driven to lead significant success. Someone who has a natural ability to motivate a superb sales team, focusing them to build and manage their distributors effectively, who thrives on sales and activations, whilst looking for new commercial opportunities and markets.


You will be a commercially astute individual, capable of deep collaboration with your team and with the leadership group, delivering a year-on-year commercial growth strategy that builds success in existing markets whilst developing new ones. You will also indentify NPD opportunities, market specific products and drive premiumisation throughout.


Key Responsibilities


  • Build short, medium, and long-term commercial strategies for brand growth and sales
  • Implement sales targets by brand and by country for existing business and identify new market opportunities.
  • Create a team to ensure the structure is agile for the future, and build strong relationships with your team to motivate and develop them to achieve exceptional results.
  • Identify market volume opportunities and brand placements.
  • Take responsibility for margins, profitability, and overall P+L.
  • Prioritise key growth markets including GTR and the UK.
  • Deliver detailed commercial performance reports for monthly board meetings.
  • Monthly commercial strategic planning with CEO, looking at market trends and new


Skills requirements


  • A deep knowledge and passion for whisky is essential, together with exposure to other spirits categories.
  • Strong track record as a commercial leader in whisky and other premium spirits.
  • Commercial experience in international markets.
  • Good understanding of the UK market including on-trade, off-trade, e-commerce.
  • Self-motivation and a positive character to engage customers and inspire the team to
  • challenge the status quo and achieve beyond.
  • Dynamic and flexible ability to work in a fast-growing family business environment.
  • Exceptional team management and leadership skills
  • Able to challenge the status quo and influence others.
  • Educated to degree level, ideally with WSET qualifications.


This role is based in North West London, as a leadership role the successful candidate will be required to spend 3-5 days per week in the office.


Please provide your CV and current remuneration with your application. Successful candidates will be contacted within 3 weeks of their application.