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Head of Marketing

3 months ago

London, UK, United Kingdom Vacherin Full time

About Vacherin: Vacherin is a leading London-based contract caterer renowned for delivering exceptional food and hospitality services across various corporate settings. With a strong emphasis on creativity, sustainability, and client-centric service, Vacherin has consistently set industry standards since its inception in 2002. Vacherin continues to expand its footprint, delivering innovative dining experiences and maintaining a robust presence in the competitive London market.


Position Overview: The Head of Marketing will be responsible for driving Vacherin’s marketing initiatives, focusing on brand evolution, digital engagement, and strategic content creation. This role demands a seasoned marketing professional with a proven track record in the food and beverage sector, particularly within contract catering or hospitality. The ideal candidate will demonstrate strong leadership, strategic thinking, and a creative mindset, capable of managing multiple stakeholders and enhancing the company’s market presence. A keen interest in the latest food and beverage trends across London and beyond is essential.


Key Responsibilities:

  • Brand Evolution and Rollout: Lead the ongoing brand development project and rollout of brand assets
  • Social Media Management: Develop and execute social media strategies for LinkedIn and Instagram
  • Website Management: Oversee updates to the company website, ensuring content is current and reflective of the brand
  • Quarterly B2C Marketing Packs: Create content and roll out quarterly B2C marketing packs: Create content and roll out quarterly B2C marketing packs
  • Marketing Calendar Management: Drive and deliver the marketing calendar, working with design, procurement, operations, and food development
  • Quarterly B2B Company Newsletter: Curate a quarterly B2B company newsletter
  • Event Support: Collaborate with the food and operations team to help curate the annual company-wide events programme
  • Design Development of Consumer-Focused Propositions: Support the food team in the development of new food propositions annually
  • Design and Onsite Support: Provide ongoing design support for onsite teams and the internal design department
  • Focus on London Food Scene: Maintain a keen interest in the latest food and beverage trends across London and beyond


Additional Responsibilities:

• Strategic Marketing Planning

• Industry Presence and Press Relations

• Process Improvement and Strategic Insight

• Contract Mobilisations


Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.

• Proven experience in a senior marketing role within the food and beverage, contract catering, or hospitality industry.

• Strong project management skills with experience managing multiple stakeholders.

• Exceptional strategic thinking and creative problem-solving abilities.

• Excellent communication and interpersonal skills.

• Proficiency in digital marketing tools and platforms.

• Demonstrated ability to lead and inspire a team.


Personality Traits:

• Proactive and results-oriented with a passion for innovation.

• Strong leadership presence with the ability to influence and engage stakeholders at all levels.

• Creative and forward-thinking, with a keen eye for detail.

• Adaptable and resilient, capable of thriving in a fast-paced environment.

• Collaborative and team-focused, with a commitment to fostering positive relationships.


What's in it for you?

Working with Vacherin has its perks People are at the heart of everything we do, so we've developed a range of benefits to keep you happy.

  • Personal Development and Training opportunities
  • Life assurance scheme
  • Pension scheme
  • Holiday allowance
  • Private medical eligibility
  • Eye care
  • A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance
  • Family friendly support
  • Regular social events and communication with our leaders
  • A holiday purchase scheme
  • Volunteering days
  • Professional subscriptions
  • Recognition schemes and people awards
  • Long service awards
  • Access to some great high street discount vouchers
  • Cycle to work scheme

Vacherin officially formed part of CH&CO Catering Group Ltd in 2021.

Partnerships, Innovation, Integrity, Quality, Fun