Brand Planning Manager

2 weeks ago

London, UK, United Kingdom Sainsbury's Full time
Job Description
We'd all like amazing work to do, and real work-life balance. That's waiting for you at Sainsbury's. We're one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you'd think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

Why join us

Joining Sainsbury's as a Brand Planning Manager means becoming part of a leading retail company with a strong presence across supermarkets, convenience stores, and various brands. You will have the opportunity to make a meaningful impact on our customers' in-store experiences and drive sales through your expertise in in-store planning and design. By collaborating with key stakeholders and employing cutting-edge thinking in behavioural economics, you will help create compelling in-store media plans and communications that resonate with our diverse customer base.

With a focus on creativity and excellence, you will have the chance to shape the future of our brand messaging. At Sainsbury's, we value operational excellence, strategic thinking, and a passion for delivering clear and compelling brand representation. Join our team and be part of an exciting journey to transform the way we connect with customers and create exceptional shopping experiences.

What you'll do

As the Brand Planning Manager at Sainsbury's, you will play a crucial role in managing in-store brand planning across all of our brands, ensuring a more enjoyable and distinctive experience for our customers. Working collaboratively with key stakeholders, including commercial, customer experience, proposition, brand comms, and creative teams, you will translate our brand propositions into compelling in-store media plans and communications. Utilising leading-edge thinking in behavioural economics and heuristics, you will revolutionise how we connect with our customers, driving creative excellence and increasing sales. With a focus on holistic in-store planning and design decisions, you will contribute to the creation of clear and compelling in-store design principles, driving consistency and cohesiveness across the total store design. Your role will involve ongoing management of the in-store plan, governing the number and type of messages customers see, and collaborating with store display colleagues on visual merchandising and display elements.

As an expert in in-store marketing, you will spend time in our stores and competitors' stores, influencing stakeholders and ensuring operational excellence. Additionally, you will work on test and learn initiatives, exploring new formats and approaches, and manage external agencies on design and customer experience.

Who you are

As a Brand Planning Manager at Sainsbury's, you are a strategic and forward-thinking professional with a strong understanding of retail store operations and an expertise in planning and executing marketing communications within the in-store environment. Your ability to think holistically and make well-informed decisions contributes to delivering a more enjoyable and distinctive customer experience across multiple brands. With your deep knowledge of behavioural economics and heuristics, you bring leading-edge thinking to connect with customers in a meaningful way, driving sales and creative excellence.

Your strong stakeholder management skills allow you to collaborate effectively with cross-functional teams and external agencies, ensuring coherence and alignment in messaging. With a passion for execution and attention to detail, you ensure that our brands are represented in a clear and compelling manner, while managing budgets and adhering to operational excellence.

#LI-SM1

We are committed to being a truly inclusive retailer so you'll be welcomed whoever you are and wherever you work. Around here, there's always the chance to try something new - whether that's as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we'll also offer you an amazing range of benefits. Here are some of them:

Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform.

Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday, and we provide private healthcare. We also offer other benefits that will help your money go further such as season ticket loans, interest free car loan of up to £10k, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an Employee Assistance Programme.

Moments that matter are as important to us as they are to you which is why we give up to 26 weeks' pay for maternity or adoption leave and up to 4 weeks' pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).

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