Head of Ad Operations

4 weeks ago

London UK, UK, United Kingdom Footballco Full time

Footballco is the world's largest football content and media business. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We are a team of over 400 people, in 18 countries around the world, working across both our own media brands such as GOAL, MUNDIAL, INDIVISA and NXGN and working on partnerships with leading clubs, leagues and brands. Our content has had over 2.5 Billion views across TikTok, Instagram, Facebook and Youtube in 2022.

About the role


The Head of Ad Operations is responsible for supporting the growth of the Footballco business by implementing and delivering display, video and app campaigns across our global portfolio of products and sites. This leadership role is responsible for managing and growing our global ad operations team as well as partnering with sales management to ensure there is continual collaboration across teams. The ideal candidate is an experienced digital advertising leader, passionate about flawless execution, operational excellence, and thrives in a fast-paced environment.


As a leader you must be willing to embrace change and adapt to new situations and challenges. The Head of Ad Operations will have the opportunity to partner with almost every department in our business, from Revenue Operations, Sales, Account Management, Product & Engineering teams and external ad vendors.


This position is a critical mix of technical know-how, operational excellence and team building and management. As a key leader in the Revenue Operations team, this individual directly impacts revenue execution and delivery.


What You'll be doing:


  • Lead and drive development of the global ad operations team across 5 offices
  • Key stakeholder for products including Google (Ad Manager, YouTube, Analytics), OMS, DoubleVerify, Permutive, etc
  • Partner closely with sales management to ensure optimal cross functional communication
  • Work with the team ensuring successful campaign implementation and performance and proactively think about potential roadblocks to meeting campaign performance goals
  • Verify technical specifications, QA, service and troubleshoot complex ad creative.
  • Evaluating the team structure, Sales alignments, and support needs based on business requirements while upholding structure and process in a growing team in a fast-paced environment
  • Identify process inefficiencies and ways to improve workflow. Create and maintain documentation as well as best practices for the team
  • Lead cross-departmental initiatives to drive efficiencies for Ad Ops
  • Be the Ad Ops lead voice in discussions around new ad products and team processes. Organize and lead training for new processes and products across teams.
  • Develop and maintain relationships with external ad tech vendors, ensuring we are leveraging the platforms efficiently and cost effectively
  • Be able to keep on top of industry initiatives and how they may affect the teams day to day execution of campaigns
  • Drive key reporting metrics for upper management


What You Have:


  • At least 5 years experience leading an ad operations function who supports a global and customer service-focused organization.
  • Experience using CRM, OMS, ad server (GAM) and third party tech solutions
  • Able to proactively troubleshoot technical issues and problem solve quickly and prior experience with delivering technical solutions
  • Experience managing teams across timezones and countries
  • Work with Product team leads and key stakeholders to identify new products and features business needs to review, trial and test
  • Strong analytical skills using data to identify insights and assess campaign performance
  • Proactive attitude with excellent project management, organizational, and analytical skills
  • Experience diagnosing and solving technical problems with product and engineering teams
  • Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
  • Experience with ad verification partners (IAS, DV, MOAT)
  • Self-starter, a fast learner who has critical thinking
  • Significant experience of working with ad-servers and configuration of tags/pixels/tag management systems, HTML & JavaScript is preferable.


This role is a Maternity cover, offered on an 12 Months Fixed Term Contract with the potential to be extended.


Footballco is a global organisation and as such we are fortunate to have employees across a diverse range of backgrounds. We aim to build an environment that is inclusive to all and where everyone feels empowered to be their authentic self.


Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

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