Brand Manager

3 weeks ago

London, UK, United Kingdom Tropicana Brands Group Full time

Do you want to lead one of the most iconic drinks brands in the world, and lead an exciting transformation that will change the way the brand and category is perceived?


We’re on an exciting journey, from being a leading juice business to becoming the undisputed European leader in fruit-based beverages, with a clear purpose of nourishing and delighting our consumers everyday, everywhere, one sip at a time.

Critical to achieving this vision is revitalising the core breakfast heartland especially with Tropicana, as well as opening up new occasions for juice-based beverages throughout the day across our great portfolio of brands – Tropicana, Naked, Copella.

At the heart of our growth strategy is a focus on consumer-obsessed brand building; Strengthening the connection consumers have to our brands to in turn drive brand fame and accelerate penetration and share.


Tropicana Brands Group UK is now looking for The Naked and Copella Marketing Brand Manager.


Working as part of a relatively small and entrepreneurial brand and insights team, you’ll play a crucial role in growing two distinctive challenger brands ; helping to transform penetration, share, and brand equity and in turn drive financial growth.


We’re looking for someone who is passionate about consumers, brand, and full of ambition and passion. You’ll be digitally native, business savvy, and count communication skills and an ability to enthuse others as one of your key strengths. If you’d relish the opportunity to work on such an incredible brand and love a challenge, then please get in touch



Principle Accountabilities of the role :


  • Lead the growth strategy for Copella, with full brand management responsibility and a focus on activation and renovation
  • Own Copella's performance, working closely with insights team and category to be one step ahead on performance, drivers, and proactively recommending interventions & ensuring actionable insights are fed back into the business as required.
  • Develop smart resourceful ways to drive talkability and trial of Copella in ways that generate outsized impact, with particular focus on PR and social media. You will also partner with the head of social and digital and the shopper marketing teams in the ideation and execution of cultural head-snap content moments for the brand.
  • Support the innovation and renovation pipeline on Naked and Copella, with particular focus on distinctive propositions that build each brand's unique positioning
  • Build and maintain relationships with key stakeholders to ensure efficient use of resources and maximum impact of activities



This list covers the main duties you will undertake but other duties will be required and added to as

required to meet project and business needs. Flexibility to support the business is essential to the role.



The candidate successful in the role will :


  • An entrepreneurial self-starter who thrives in a fast-paced environment
  • Creative and full of ideas – you will find innovative and resourceful ways to connect with our consumers and retailers
  • Digitally native, with a passion for building brands into culture.
  • Analytical and performance minded. You will be able to leverage a range of data sources and be able to spot opportunities in data and turn them into action
  • You will be restless to win in the market and deliver top-tier performance. You have an ‘act like it is your business’ mentality and sense of accountability.
  • A great communicator both verbally and in written comms, able to land your key messages and win hearts and minds.
  • You will be able to work well cross functionally. Essential in Tropicana Brands Group is the ability to work across teams with the outcome of winning and flying together.
  • Highly curious, and consumer centric with natural passion for brands, taking a proactive interest in consumer trends and behaviour.
  • You are wired for action, highly proactive, know when to move into execution & act with pace & willing to take some risks
  • Experienced in managing multiple priorities and brands simultaneously



This role is based in Farringdon and it will be required to come to the office 3 days a week.


Don't hesitate to reach out if there's any question

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