Brand & Campaign Manager

2 months ago

London, UK, United Kingdom SHEIN Full time

About SHEIN:

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.


Role Summary:

The Brand & Campaign Managers role is to deliver impactful campaigns and activations that make SHEIN the go-to brand for fashion loving customers, and that increase brand awareness, consideration and advocacy.



The position requires a strategic, creative and organised individual who can effectively develop and execute brand initiatives that resonate with our target audience and drive long-term brand growth as well as short-term sales spikes.



Key Responsibilities:

Brand Strategy:

  • Develop and execute a comprehensive annual brand strategy and plan that aligns with SHEIN's overall business objectives.
  • Ensure brand consistency across all marketing channels, including brand campaigns, social & content, website & app, and performance marketing.
  • Monitor brand health, report back on brand performance and identify opportunities for improvement.


Campaign Management:

  • Conceptualize, plan, and execute impactful marketing campaigns that drive brand awareness, consideration, and sales.
  • Collaborate with cross-functional teams (e.g. design, social, content, PR, performance, partnerships) to ensure seamless campaign execution across channels.
  • Track short and long-term campaign performance and analyse key metrics to optimise future efforts.
  • Media planning & buying
  • Lead on briefing and developing media plans alongside internal teams and external media agency
  • Provide rigour in challenging media plans for maximum reach, frequency and impact to drive results
  • Develop integrated media plans including traditional media channels such as TV, OOH, Print and Radio as well as digital media and paid social
  • Set up measurement frameworks in advance of campaigns to understand short and long-term success


Creative and Content Creation:

  • Lead on development of campaign creative, driving cut-through and stand out while being distinctive for the brand
  • Oversee the creation of high-quality content, including photography, visuals, copy, and video, that aligns with the brand's voice and identity.
  • Collaborate with talent, influencers and content creators to develop engaging content and partnerships that drive engagement and talkability.


Agency management:

  • Own the relationship with Creative and Media agency partners, including monitoring performance against KPIs and providing clear feedback in QBRs
  • Lead on agency briefing as well as reviewing and feeding back on creative concepts and media plans
  • Manage agency partners through production process maintaining high standards for world class creative and executional excellence



Experience Required:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience working in the fashion, beauty or retail industry.
  • Minimum of 5 years of experience in ATL campaign management or a similar role.
  • Proven track record of developing and executing successful marketing campaigns and activations.
  • Expertise in reviewing and feeding back on media plans
  • Track record of working with talent, influencers and content creators.
  • Strong understanding of digital marketing channels and social platforms.
  • Experience working in a fast-paced, international environment.



Skills & interests:

  • Excellent creative development skills
  • Strong project management and organisational abilities.
  • Excellent communication and interpersonal skills.
  • High levels of attention to detail and examples of executional excellence
  • Passion for emerging trends in fashion
  • Knowledge of social media platforms, trends and tools
  • Curiosity for doing things differently

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