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Marketing & Communications Manager - Maternity Cover (Fixed Term Contract)

2 months ago

UK, UK, United Kingdom Shared Interest Society Ltd Full time

An exciting opportunity has arisen for an experienced Marketing & Communications professional to join Shared Interest Society on a fixed-term contract, covering a maternity leave.


As the Marketing & Communications Manager, you will be responsible for managing an integrated process of planning, review and development of marketing and communications across print and online channels. This key role involves:

  • Contributing to the overarching marketing strategy and developing/implementing marketing communication plans
  • Acting as brand guardian and lead copywriter/editor
  • Managing all social media platforms and PR activity
  • Overseeing the production of marketing materials, including the quarterly member magazine and all regional /national campaigns
  • Monitoring marketing ROI and managing the budget


To be successful in this role, you will need at least 5 years' communications experience, strong copywriting and people management skills, and the ability to thrive in a fast-paced, multi-task environment. Experience in the membership sector is desirable.


If you are interested in this opportunity, please apply with your CV and cover letter by 27th September.




Full Job Description shown below


MARKETING & COMMUNICATIONS MANAGER – MATERNITY COVER – Fixed Term Contract


Reports to: Member Engagement Director

Responsible for: Marketing & Communications Officer


Role and Responsibilities

Manage an integrated process of planning, review and development of appropriate marketing and communications in a range of print and online formats/media for appropriate target audiences.


Core Tasks

  • Contribute to the overarching Marketing and Communications Strategy for Shared Interest Society and charitable arm Shared Interest Foundation.
  • Work with the Member Engagement Director to develop and implement Marketing Communications Plans
  • Act as brand guardian and lead copywriter/editor
  • Lead on the copywriting, design and production of all marketing materials including quarterly member magazine, promotional materials for the Lending Team, Shared Interest Foundation and all regional and national campaigns
  • Manage all social media platforms
  • Lead all PR activity
  • Lead on appropriate award submissions
  • Commission and manage relationships with external design and print agencies
  • Continue the relationship with relevant sector-based contacts to build brand awareness and widen networks regionally and nationally
  • Lead the commissioning of all content gathering, UK and internationally
  • Lead offline and online content development, including website and social media
  • Manage the maintenance of the online application process, and the online member portal
  • Monitor ROI of marketing activity and report to Member Engagement Director
  • Oversee budget allocation
  • Help to ensure effective internal communications


People

  • Manage the Marketing & Communications Officer
  • Act in supporting role to Member Engagement Director
  • Member of the Middle Management Team


Key Business Reporting and Administration

• Lead on the production of a monthly report for the Member Engagement Director

• Produce a ROI report on press and media activity for each Board meeting


Miscellaneous

  • Carries out any other work necessary to maintain excellent customer service, and any other duties commensurate with this post, or as reasonably requested by senior management.


Skills and Experience

Essential:

  • At least five years’ communications experience, encapsulating marketing, media relations and brand/identity development and management
  • Experience collaborating with external design agencies, photographers and filmmakers to produce high quality visual content
  • Strong copywriting skills with experience of producing a range of marketing materials, including digital and print collateral
  • Familiarity with content management systems and basic HTML
  • Proficiency of business planning and budgeting and ability to report effectively against targets
  • Experience in producing content for social media platforms including Meta, Instagram, X, YouTube and LinkedIn
  • Strong team leader with excellent people management and team building skills
  • Ability to thrive in a fast-paced, multi-task environment, adapting priorities to meet changing deadlines
  • Excellent project management skills
  • Excellent customer relationship management skills with experience of persuading and influencing senior staff and directors
  • Ability to think innovatively and identify and develop opportunities
  • Self-motivated, proactive, organised and able to use initiative and prioritise (self and others) in a multi-task environment to meet agreed deadlines

Desirable:

  • Experience of membership schemes and development


Education and Qualifications

Essential:

  • Fluency in English
  • GCSE Maths and English or equivalent
  • Educated to degree level, or equivalent practical experience in marketing/communications
  • PR/Marketing qualification or equivalent professional experience


Limits of Authority. Within Society guidelines, policies and procedure the post holder will be expected to

  • Manage the Member Engagement Team expenditure within the approved budget
  • Submit all expense claims promptly
  • Gain line management approval for all large purchases within policy guidelines


Other

  • Strong social motivation: commitment to, and empathy with, the aims and objectives of the Society and Foundation
  • Flexibility: As we work across different time zones, you will also need to be flexible regarding your hours of work
  • Team working: Getting along with your colleagues is essential. As part of your personal development programme, you will be asked to be a member of various cross-departmental project teams in order to meet specific objectives
  • Fair trade and overseas development: it is essential for our employees to have an understanding of the main issues