Senior Copywriter

2 weeks ago

Reading UK, Berkshire, United Kingdom Montu UK Full time

Montu is a leading cannabis company with operations in Europe and Asia-Pacific. We facilitate access to cannabis through locally integrated ecosystems that streamline the patient experience from end-to-end and set new standards in Cannabis Care.

Our mission: improve the lives of millions of people through cannabis therapies. Medical cannabis has already been legalised in more than 50 countries across the world over recent years, unlocking a huge potential for medical, wellness, and ultimately recreational markets. As one of the fastest growing businesses in the industry, Montu is now actively looking to expand the team to take the company to the next level in the UK.




Role Description

Reporting to the Head of Marketing, your day to day tasks will include:

  • Create engaging and persuasive copy for various digital channels: website, articles, blogs, emails and other digital platforms.
  • Research and implement SEO best practices to optimise content.
  • Develop and maintain a consistent brand voice and tone across all written content.
  • Stay up-to-date with industry trends and changes in SEO algorithms.
  • Work with the marketing team to brainstorm and execute content ideas that align with campaign objectives.
  • Develop engaging and personalised copy for email campaigns aimed at attracting new patients, retaining existing ones and driving user engagement and conversion.
  • Own the content development process from end to end, creating outlines, drafting content, and revising based on feedback.
  • Conduct A/B testing on ad and email copy to optimise performance and drive higher click-through rates (CTR) and conversions.
  • Test and adjust copy accordingly to improve campaign effectiveness and ROI.


Skills, Experience, and Qualification:

  • Excellent understanding of digital marketing principles and best practices, including SEO, SEM, and social media advertising.
  • Experience with SEO tools and analytics platforms (e.g. Google Analytics, Search Console, SEMrush).
  • Excellent writing skills with proven experience as a copywriter in a fast-paced, creative environment, with a portfolio showcasing a range of written content across different channels and formats.
  • Strong understanding of brand voice, tone, and style, with the ability to adapt messaging to suit different audiences, platforms, and objectives.
  • Ability to thrive in a fast-paced environment, with strong time management and organisational skills, and the ability to prioritise tasks and manage multiple projects simultaneously.
  • Ability to work independently or with a team to meet deadlines.
  • Exceptional attention to details and strong proofreading/editing skills.
  • Strong communication skills.
  • Working in a healthcare environment is advantageous but not essential.


Benefits:

  • You'll get a 30 days holiday plus bank holidays pro rata.
  • You can join our generous pension scheme and the employer will match contributions up to 5%
  • You can avail Paternity or Maternity benefit which are in line with the statutory scheme
  • Cycle to work scheme

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