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Influencer Marketing Manager(Mandarin Speaking)

3 months ago

London, UK, United Kingdom Dealmoon Group Full time

Job Description:

The Influencer Marketing Manager is responsible for developing and executing influencer marketing strategies to enhance brand visibility, engagement, and drive sales growth. This position requires collaboration with internal teams and external influencers to create compelling content that resonates with the target audience.

Key Responsibilities:

Strategy Development:

  • Research and identify relevant influencers in the target market and industry.
  • Develop comprehensive influencer marketing strategies aligned with overall marketing objectives.
  • Set clear goals and key performance indicators for influencer marketing activities.

Relationship Management:

  • Establish and maintain relationships with influencers, agencies, and other key stakeholders.
  • Negotiate contracts and agreements with influencers, ensuring mutually beneficial terms.
  • Provide guidance and support to ensure consistency in brand messaging and content quality.

Campaign Execution:

  • Coordinate the creation and distribution of content across various platforms, including social media, blogs, and video channels.
  • Monitor and track the performance of influencer marketing campaigns, providing regular reports and insights.
  • Optimize campaigns based on performance metrics and audience feedback.

Compliance and Risk Management:

  • Ensure compliance with FTC guidelines and other relevant regulations governing influencer marketing.
  • Mitigate risks associated with influencer partnerships, such as brand reputation issues or contractual disputes.

Collaboration and Cross-Functional Communication:

  • Work closely with internal teams (including marketing, social media, PR, and product development) to align influencer activities with broader marketing initiatives.
  • Communicate effectively with cross-functional teams to ensure seamless execution of influencer marketing campaigns.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field.
  • Practical experience in influencer marketing, preferably in the consumer goods or digital marketing industry.
  • Strong understanding of social media platforms, content creation, and influencer trends.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to analyze data and derive actionable insights to optimize campaign performance.
  • Creative thinking and problem-solving abilities.
  • Familiarity with influencer marketing tools and platforms is an advantage.


The Influencer Marketing Manager plays a crucial role in enhancing brand visibility and engagement through influencer partnerships. This position requires a combination of strategic thinking, relationship management, and creative execution to effectively achieve marketing objectives.


We believe that diversity is key to progress and innovation. We are committed to building a team that is diverse, welcoming, and supportive of people of all lived experiences. In order to help us achieve this, we encourage applications from people of all backgrounds.