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Senior Account Manager

2 months ago


London, UK, United Kingdom CoCo Group Full time

Our client is a Experiential Marketing Agency who are seeking a strong Senior Account Manager with a proven track record of working for an experiential agency delivering client campaigns.


Key Skills:


  1. Organising and running all aspects of the events and marketing campaigns with support from a team of Account Managers and Account Executives and direction from Account Director.
  2. Be the lead contact for the client and all project stakeholders, ensuring all projects run on time and to brief.
  3. A strong communicator with good project management and problem solving skills and be able to manage budgets.


Project Management:


  • 4+ years’ experience of managing experiential and sampling campaigns including ambient, chilled and frozen products
  • 3+ years of managing event and experiential event creative and production processes
  • Experience of completing daily, weekly reporting and campaign evaluation
  • Taking ownership over organising all aspects of events and campaigns
  • Compiling all project documentation to a high standard, from staff briefing documents to client reporting files
  • Establish and follow a realistic project plan/ time path and obtain approval by client
  • Keeping in contact with all project stakeholders – being the lead for all parties, ensuring communication is clear and relevant
  • Delivering against agreed time frame and managing suppliers so they deliver – prompts client to ensure they meet their tasks
  • Identifying and maximising all additional opportunities for client, the firm & 3rd parties
  • Managing other team members who will be working under their direction
  • Create online content for events and campaigns
  • Brief and manage staff to complete objectives for projects
  • Work with staffing team to brief them on campaigns requirements of promotional staff and event managers.


Client Management:

  • Ensuring you and your direct reports are managing clients effectively
  • Responding to requests from client in timely manner
  • Maintaining client shared drive – ensuring all data is accurate and current
  • Generating creative solutions to meet all stakeholders’ objectives
  • Ensure quality of budgets, documents, reporting before it is sent to client. Checking team’s work.
  • Ensure documents are in clear and easily understood format.
  • Provide valuable and insightful campaign feedback. Use information to identify opportunities for future.
  • Ability to lead or influence client’s decision by ensuring solid opinion and robust recommendations.


New Business:

  • Whilst the Account Director will manage the majority of NBZ, input will be required for pitches.
  • Creating proposals and proactive recommendations to clients with support from AD, generating creative solutions to meet all stakeholders’ objectives


Suppliers and Locations:

  • Come with a wealth of knowledge across suppliers to build a supplier list
  • Experience of researching, negotiating and booking locations with suppliers
  • Creating great relationships with suppliers
  • Negotiating prices and terms
  • Ensuring confidentiality is maintained
  • Drafting contracts and ensuring a robust paper trail – approval required from AD
  • Keeping up to date with innovations, competitor products and supplier services- e.g. reporting tools. visiting suppliers, checking websites, reading press, attending events
  • Identifying suppliers which would generate savings, add value or a competitive advantage


Finance:

  • Ensuring team are gaining 3 supplier quotes. Ensuring all costs are within budget or below budget.
  • Ensuring team have researched all purchases and are the best option.
  • Generating client budgets – with sign off from AD. Ensuring we are providing value to client
  • Ensuring team are generating GP to meet targets
  • Raising client invoices using accounting system – sign off with AD
  • Ensuring all costs are within budget and generating additional savings. Ensuring the accounting software is being used.
  • Demonstrating Commercial thinking- smart buying
  • Ensuring invoicing is being completed correctly. Checking team’s invoices and updating the AD on all budget updates.


People Management:

  • Demonstrates good interpersonal skills when working with other staff
  • Be able to manage and communicate well with external promotional staff, providing in-depth briefings to ensure the success of projects
  • Manages weekly status reports, hosting weekly status meetings with line manager to ensure each project runs to brief
  • Proactively consults with key departments/suppliers to keep them informed of upcoming workload to ensure timely completion of client projects
  • Brief creative department with design requirements
  • Listens and shows respect for other points of view
  • Arranges meetings and issues accurate contact reports promptly
  • Trains new members of the team on internal procedures & programs
  • Offers new ideas and shares suggestions with internal team
  • Manages junior staff and becomes role model for wider team
  • Manages Training & Development of junior line reports (with support from Account Director)


Knowledge:


  • Excellent knowledge of UK cities & towns, UK industries and UK Demographic spread
  • Knowledge of client’s business and sector (e.g. FMCG/ Media sector etc)
  • Generating creative solutions to reaching objectives
  • Experience of working with production heavy projects, managing the creative process, being responsible for all paperwork including Risk Assessments, Method Statement s and health and safety aspects of the build
  • Keeping up to date with current consumer trends & good existing knowledge of consumer shows
  • Extensive knowledge of sampling locations, sampling targets, realistic expectations, sponsorship opportunities, exhibitions and other experiential locations