Events, PR

About the Company

NAMED COLLECTIVE was launched with a clear mission: to redefine streetwear for a new generation. A brand, a community, a revolution… call it what you want - just make sure you don’t sleep on it.

We’re a community before brand - dialogue, innovation, and genuine connection are the essence of NAMED COLLECTIVE. Together with our fiercely supportive community, we’re co-creating streetwear for today and the future - a guiding light for those who refuse to blend in.

NAMED COLLECTIVE has over 1.5m highly engaged community members and customers on our socials and has already generated profitable 15x growth over the past 4 years. We’re only scratching the surface of what’s possible for the brand internationally, with 35% of sales in the UK, 35% in the USA and 30% across the rest of the world from our one eCommerce store.

About the Role

You will manage all earned media activities, such as influencer content creation, gifting, press and events - along with the commercial negotiation of the activity with these 3rd parties. You will contribute to and help build our strategy; recommending objectives, targets, action plan, calendar and budget, as well as, relationship management with our influencer network and scouting of new upcoming talent.

We’d love for you to scale this activity, developing current team members and further growing a team around you, where you can share best practices around the whole team and upskill to allow the team to grow in the future.

Strategic Support:

• Support founders to codify and continuously improve our strategy to deliver our goals and targets for the next three years.

Tactical Execution - Influencers / partners/ press:

• Develop comprehensive influencer marketing and earned media strategies aligned with overall marketing goals, including campaign ideation, content planning, and execution.
• Stay updated on industry trends, platform changes, and emerging influencer marketing practices to inform strategy and maintain a competitive edge, making research of the target audience, closest competitors, experts;
• Briefing the team to find and pitch the ‘right’ influencers to align with brand identity and objectives, always aiming to generate significant RoI for us; ensuring mutual benefits and clear expectations.
• Collaborate with influencers to create compelling and authentic content that resonates with target audiences while adhering to brand guidelines.
• Oversee the maintenance of influencer relations and ensure we’re regarded as a market leading brand in the Influencer community, facilitate product seeding, onboarding and training;
• Track and evaluate the effectiveness of influencer campaigns, providing insights and recommendations for continuous improvement.
• Knowing and sticking to the legalities involved in influencer campaigns, by market; ensure compliance with industry regulations and guidelines related to influencer marketing, including ASA disclosure requirements and ethical best practices.

Tactical Execution - Events:

• Develop the overall event strategy, aligning with the brand's marketing goals and target audience;
• Create innovative event concepts that generate excitement and buzz around the brand and its products;
• Define event KPIs (key performance indicators) to measure success;
• Oversee all aspects of event planning, including budgeting, venue selection, vendor management, permits, staffing, and logistics with support from wider Brand / Marketing team;
• Oversee the development of detailed event timelines and run-of-show documents;
• Ensure compliance with health and safety regulations;
• Oversee the flawless execution of events, managing staff and volunteers, troubleshooting issues, and ensuring a positive attendee experience;
• Monitors event progress against the timeline and KPIs;
• Collaborate with key departments s to promote events across various channels (social media, email, PR, etc);
• Collaborate with Creative Team to plan for engaging content (photos, videos, etc.) to be captured that document events and share on social media;
• Oversee event budgets, tracking expenses and ensuring cost-effectiveness;
• Analyse post-event reports summarising results, ROI, and learnings for future events;

Overall:

• Performance of a comparative analysis of the achievements and ROI (including competitors);
• Oversee end-to-end earned media campaign execution, including content creation, scheduling, monitoring, and optimization to maximise engagement and impact, looking for new approaches of how to improve campaigns;
• Positively impact and influence internal stakeholders and external partners;
• Effectively communicate and collaborate with Product, Brand, Marketing, Trading, Operations, Tech, Insight and Finance teams;
• Uphold our brand vision and standards as well as our company Objectives, Strategy & Tactics;
• Think like a customer, all the time, every day.

About You

You’ll have an entrepreneurial mindset and a growth-oriented attitude. The ideal candidate must be comfortable with ambiguity and able to navigate the fast-paced and constantly evolving nature of our direct to consumer, e-commerce business. You must be willing to take calculated risks and have a bias for action, with a willingness to roll up your sleeves and get involved in all aspects of the business. You must be a strategic thinker, with the ability to balance short-term tactics and objectives with long-term vision and goals.

Additionally, you must be customer-focused and have a deep understanding of our target audience. You must be passionate about fashion and have your finger on the pulse of social media, influencer and partnership building techniques, process and fashion trends and styles. You must be creative and innovative, with the ability to anticipate and respond to changing consumer / customer needs and preferences, before they happen.

• 3+ years of work experience in Influencer marketing in the UK or related field, ideally in aspirational Fashion & Apparel or Beauty, or a Social Media / Influencer Agency with Aspirational clients; with proven track record of delivering successful campaigns;
• 2+ years managing and developing a team
• Experience activating campaigns in the USA is a great plus;
• Experience ideating and overseeing the execution of experiential activations and events;
• Strong strategic thinking and analytical abilities, with the capacity to develop and implement data-driven influencer marketing tactics, with a creative mindset with a keen eye for identifying unique collaboration opportunities and crafting engaging content concepts.
• Strong negotiation skills with experience in contract negotiation, partnership agreements, and influencer compensation.
• A structured way of working; competencies in planning and organisation & excellent attention to detail; Excellent organisational and project / event management skills, with the ability to multitask, prioritise tasks, and meet deadlines in a fast-paced environment.
• Proficiency in social media platforms, influencer marketing tools, and analytics platforms to track and measure campaign performance.
• An eye for quality content & storytelling;
• Ability to adapt to evolving trends, platforms, and industry regulations in the influencer marketing landscape.
• Genuine passion for influencer marketing, social media, and digital marketing trends, with a finger on the pulse of popular culture and online communities.
• Ability to work autonomously and within team

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.