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Commercial Director

3 months ago

Battersea UK, South West London, United Kingdom Daily Dose Juice Full time

No Agencies please - we have a preferred Agent who we are working with.


Job Description – Commercial Director - Based in SW18, should be happy to come to the office 2/3 days per week dependent on diary.


Who are we?


Daily Dose is the largest cold pressed juice manufacturer in the UK. We produce all our drinks in-house at our Corby factory, after beginning life in our founder's mum's kitchen. At Daily Dose, we produce the finest cold pressed juice made from wonky fruit and veg which would otherwise be thrown away. We focus on sustainability; working with local farmers, turning our organic waste into Biofuels, and only using bottles made from recycled materials.


After going through a period of rapid growth and expansion, and opening a new factory, we are expanding our team. With some impressive clients on our list, we have an exciting future ahead


As we continue to expand our reach and capture new opportunities, we are seeking an experienced Commercial Director to lead our revenue and sales efforts and manage our sales team.


What’s the opportunity?


As the Commercial Director, you will be responsible for driving revenue growth by developing and executing effective sales strategies. You will be responsible for building and implementing a growth plan with P+L responsibility for grocery and a large focus on Out-Of-Home channel as well as building additional channels such as export and new routes to market. You will lead and manage a sales team of five and provide guidance, support, and motivation to achieve sales targets, plus a NAM to also advise. This is a strategic leadership role that requires a strong understanding of the food and beverage industry, exceptional sales acumen, and the ability to build and maintain relationships with key customers. We envisage that the team reporting into this role will grow significantly as we progress. The role will require close collaboration with our Head of Marketing and other department heads to effectively implement the growth plan. You will be joining Daily Dose’s senior leadership team and will be reporting into the CEO.


What will the job involve?


1. Sales Strategy Development: Develop and implement comprehensive sales strategies and plans to penetrate the target market, increase market share, and achieve revenue goals. Identify new sales opportunities and develop innovative approaches to drive business growth.


2. Team Management: Lead, motivate, and manage the sales team with coaching, training, and performance feedback to ensure individual and team success. Foster a collaborative and high-performance culture within the sales team.


3. Sales Target Achievement: Set ambitious sales targets and closely monitor progress, taking proactive measures to ensure targets are met or exceeded. Analyse sales data and market trends to identify areas for improvement and develop action plans accordingly.


4. Customer Relationships: Build and maintain strong relationships with key customers, including cafes, restaurants, and other food establishments. Act as a trusted advisor to customers, understanding their unique needs and providing tailored solutions to maximize customer satisfaction and loyalty.


5. Market Research: Stay updated on industry trends, market conditions, and competitor activities to identify new business opportunities and make informed sales decisions. Conduct market research and analysis to identify customer needs and preferences and adjust sales strategies accordingly.


6. Sales Forecasting and Reporting: Prepare accurate sales forecasts, reports, and presentations for management and board, providing insights and recommendations for improvement. Monitor sales performance against targets and present findings to senior leadership.


7. Collaborative Approach: Collaborate with cross-functional teams, including NPD, Marketing and Operations, to align sales strategies with overall business objectives. Provide input and feedback on product development, pricing, and promotional activities based on customer insights and market trends.


8. Sales Training and Development: Continuously train and develop the sales team to enhance their product knowledge, sales techniques, and customer relationship management skills. Conduct regular sales meetings, workshops, and training sessions to ensure the team is equipped with the necessary tools and resources for success.


9. Budget Management: Develop and manage the sales budget, ensuring efficient allocation of resources and effective cost control. Monitor expenses and sales-related costs to ensure adherence to budgetary guidelines.


10. Industry Networking: Actively participate in industry events, trade shows, and conferences to expand professional networks and stay updated on the latest trends and developments in the food and beverage industry. Represent the company in a professional and knowledgeable manner.


What skills, experience and traits do I need?


1. Experience: Minimum of 10 years of proven experience in sales, predominantly in the food and beverage industry, with a focus on selling into OOH channels and grocery. Previous experience in a senior leadership role is required.


2. Leadership Skills: Strong leadership abilities with a track record of successfully managing and motivating sales teams to achieve targets. Ability to inspire and mentor team members to reach their full potential.


3. Sales Expertise: In-depth knowledge of sales strategies, techniques, and best practices, with a proven ability to drive sales growth and expand market share. Strong negotiation and closing skills with a customer-centric approach.


4. Relationship Building: Excellent interpersonal and relationship-building skills, with the ability to establish and maintain strong partnerships with customers and internal stakeholders. Demonstrated ability to cultivate long-term relationships based on trust and mutual benefit.


5. Strategic Thinking: Demonstrated ability to develop and execute effective sales strategies, analyse market trends, and make data-driven decisions. Strong business acumen with the ability to think strategically and identify new growth opportunities.


6. Results-Driven: Proven track record of consistently achieving or exceeding sales targets and driving revenue growth. Demonstrated ability to analyse sales data, identify trends, and implement strategies to optimize performance.


7. Communication Skills: Excellent verbal and written communication skills, with the ability to deliver compelling sales presentations and negotiate effectively. Strong listening skills to understand customer needs and provide appropriate solutions.


8. Organisation and Time Management: Excellent organisational skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines. Attention to detail and ability to work in a fast-paced environment.


9. Flexibility: Willingness to travel frequently to meet with customers and oversee the sales team's activities. Ability to adapt to changing market conditions and adjust sales strategies accordingly.








We are offering a salary package commensurate to a senior professional.