Sales Director/MD – FMCG low and no alcohol brand

4 weeks ago

London, UK, United Kingdom YF Recruitment Full time

Sales Director/MD – FMCG low and no alcohol brand

Up to 100k basic with bonus

Hybrid working 2/3 days in London

Location: East London


I am looking for an exceptional Managing Director/Sales Director to join a pioneering low and no alcohol brand and drive their growth. The brand listed in Ocado and other retail outlets, they also work with lots of wholesalers supplying many independent stockists.


Who am I looking for?


The Sales Director will be the most senior sales team member and own all aspects of sales, pricing, commercial structures and retailer JBPs. They will, ultimately, be responsible for all revenue in the business. This role will have important leadership aspects in guiding direct reports in the small sales team, as well as having more commercial responsibilities across the business.


What does the ideal candidate look like?


The ideal candidate will have a background in beverage commercial sales and ideally experience in a more general business role within this sector. They must thrive in a fast-paced, dynamic environment and have strong leadership skills with a definite ability to see the wider picture and develop and implement strategy.


What will this role look like day to day?


• Own the brands strategy to maximise growth in revenue and distribution.

• Manage the internal and external sales team as well as distributors to ensure that all commercial aspects are operating with consistency and maximising growth.

• Be responsible for trade marketing budgets ensuring that the business is investing in areas which maximise long term growth.

• Work with the founders to create plans and targets to present to the board and

investors.

• Develop the relationship with their largest trade and retail customers.

• Lead tactical decisions around joint business plans with On and off trade customers.

• Be responsible for approving all commercials with new customers in line with the commercial strategy that has been created.

• Own international pricing structures and strategies, including implementation of these

• Develop price promotion tactics.

• Ensure that the business is obtaining and using commercial data where appropriate, and using this data to draw actionable conclusions.

• Work with the marketing team to develop in store messaging tactics and point of sale material.


What are the key skills you will need?


• Experience in commercial or sales roles within Food or Beverages

• Experience in developing commercial strategies

• Ability to see the bigger, strategic picture

Strong leadership experience

• Excellent commercial acumen

• Good attention to detail and numerical abilities


Attitude:


• Proactive and results-oriented mindset.

• Creative and willingness to take risks where necessary.

• Ability to prioritise and manage multiple responsibilities effectively.

• Collaborative and team-oriented approach.

• Ability to adapt to a fast-paced and dynamic environment.

• Strong ethical standards, including a belief in the brands mission, and commitment to integrity.

• Not afraid to get stuck into all elements of commercial business.


Education and Experience:


• At least 8 years experience in sales and leadership roles.

• Proven track record of growing consumer goods brands.

• Experience in the food and beverage industry or similar fast-paced sectors is preferred.

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