Senior Campaign Manager

2 weeks ago

London, UK, United Kingdom We Generate Full time

We are Creators. Instagram feeders, TikTok scrollers, YouTubers, and content makers for cross platform audiences


At We Generate, we collaborate with the world's leading labels, dance labels and DJs, including Universal Music Group, Warner Music Group, Sony Music Entertainment, Defected Records, Relentless Records and artists such as Fred Again, Marshmello, Tiësto, Disclosure, Peggy Gou, Artbat, Nia Archives and many many more.


We seek a Senior Campaign Manager with a deep passion for dance music and a robust understanding of the dance music sector, including major events, DJs, and the dance social community. This role is perfect for someone who has worked directly with well-renowned DJs, helping them grow their social presence and excel at creating and repurposing viral content across different social platforms to elevate artist awareness and releases.


Responsibilities

  • Content Development: Create, develop, and publish engaging content across Instagram, TikTok, X, and YouTube Shorts, tailored to dance music and its community.
  • Community Engagement: Leverage strong knowledge of the dance social community and influential pages to enhance engagement and reach.
  • Viral Content Creation: Utilize your expertise in meme culture and viral trends and reliable viral formats to produce high-impact, shareable content amongst the dance scene.
  • Collaboration with DJs: Work directly with renowned DJs to strategize and execute social media campaigns that boost their presence and engage their fanbase.
  • Content Strategy: Develop strategies for creating and repurposing content to maximize exposure for artists and their releases.
  • Trend Analysis: Quickly iterate on successful/trending content and adapt to new trends within the dance music space.
  • Content Management: Organize assets and footage for the team’s use, ensuring efficient content creation and publication processes.
  • User-Generated Content (UGC): Facilitate the generation of UGC by engaging with the artist's fans, creating interactive moments at live shows, and encouraging content sharing on social platforms to build additional awareness and buzz.


Basic Requirements/Qualifications

  • Experience: 3+ years of experience in social media content creation, particularly within the dance music sector. Proven track record of working with well-known DJs and enhancing their social media presence.
  • Expertise in Dance Music: Strong knowledge of the dance music industry, major events, top DJs, and the social community influencing the scene.
  • Content Creation Skills: Advanced skills in video and design tools, with the ability to create and repurpose content for viral potential across platforms.
  • Social Media Mastery: Extensive experience with Instagram, TikTok, and YouTube, including daily use and content creation.
  • Post-Production Skills: Proficiency in short- and long-form video editing, basic grading, and sound mixing.
  • Organizational Skills: Excellent organization and planning abilities to manage multiple projects efficiently.
  • Creative Vision: A comedic sensibility and understanding of internet culture, with a knack for creating engaging content.
  • Agency or Brand Experience: Previous experience in an agency or management environment is a significant plus.

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