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Brand Marketing Manager

3 months ago

Poole UK, Dorset, United Kingdom Talent Guardian Full time

Our client is seeking a skilled Marketing Brand Manager to oversee digital marketing efforts, guide their talented team, and drive their brand strategy forward.


Our client is looking for a Marketing Brand Manager who will lead a dynamic team, including a Digital Marketing Executive and a Graphic Designer, to execute comprehensive marketing strategies.


The role involves managing the team's workload, providing strategic direction, and ensuring the successful delivery of the brand strategy across various channels. This is an exciting opportunity for a driven professional to shape the brand's future and create impactful marketing campaigns.


Key Responsibilities

  • Managing Team: Lead, mentor, and manage a team of marketing professionals, ensuring efficient workflow and high-quality output.
  • Direction and Workload: Provide strategic direction to the team, prioritising tasks and managing workloads to meet deadlines and achieve marketing objectives.
  • Deliver Brand Strategy: Develop and execute a cohesive brand strategy that aligns with company goals and resonates with the target audience.
  • D2C Work: Drive direct-to-consumer (D2C) initiatives, optimising the customer journey and enhancing the online shopping experience.
  • Campaigns and Launches: Plan, execute, and oversee marketing campaigns and product launches, ensuring consistent messaging and maximum impact across all channels.
  • Wholesale and Retail: Collaborate with wholesale and retail partners to develop and implement marketing strategies that boost product visibility and sales.
  • PR - Assets, Sampling, Influencer Gifting: Manage public relations efforts, including the creation of marketing assets, product sampling, and influencer gifting programs to increase brand exposure.
  • Social Engagement and Growth: Oversee social media strategies to enhance brand engagement, grow the online presence, and interact with the community effectively.
  • Collaborations and Partnerships: Identify and establish collaborations and partnerships that align with the brand values and expand market reach.
  • Competitor Analysis: Conduct thorough competitor analysis to identify market trends, opportunities, and areas for improvement.

Qualifications and Skills

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in brand management, with a strong track record of leading marketing teams and delivering successful marketing strategies.
  • Exceptional leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • Creative thinker with a strategic mindset and the ability to develop innovative marketing solutions.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.