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Senior Marketing Governance Lead

2 months ago

UK, UK, United Kingdom Responsible Marketing Agency Part time

Reporting to the Client Director

10-month contract, part-time (2-3 days per week)

London


We are looking for a senior Marketing Governance Lead with extensive previous governance and risk experience, to join our agency in-house team at our client, a leading multi-market, multi-brand Alc-Bev business. Supporting our client the Global Head of Responsible Marketing, this is a pivotal role to support the deployment of projects, engage Executive Leadership and keep global markets and brand teams up to date with all matters related to marketing governance, risk and compliance.


What will you be doing?

  • Supporting and setting the standard of the client’s marketing code and related policies globally, by reviewing and updating the existing code and co-leading the rollout of the new Digital Marketing Standard and Influencer Standard
  • Using innovation with technology to monitor the client’s compliance and responsible marketing policies, setting up a new AI chatbot function within the Digital Marketing Standard and scaling new approaches to compliance in paid media
  • Supporting Executive Leadership with briefing and engagement of the responsible marketing policies across all markets and brand teams, preparing all collateral needed for the Marketing Leadership team and other Exec stakeholders, as well as managing relevant digital compliance training needed
  • Keeping an eye on the external environment and latest industry regulations for opportunities and risks to the client’s responsible marketing agenda


Skills and experience we’d like you to have

  • Strong regulatory, legal and ethical marketing hands on experience, having worked with global marketing teams (including Compliance, Legal, Marketing Specialists and senior stakeholders) to interpret regulatory changes, assessing the impact and rolling out frameworks
  • Experience within an owned, earned and digital paid media governance and compliance role with a strong understanding of digital and omnichannel communications platforms
  • Digital and social literacy, specifically how e-commerce, search, programmatic, display and social feed into the wider connections planning mix
  • Specialist knowledge and experience in using marketing for good and a passion for sustainability, diversity and inclusion
  • Demonstrable strong analytical, strategic thinking and programme delivery
  • Stakeholder management skills and experience managing, inspiring and coaching a matrixed and multi-cultural virtual team
  • Alc-Bev category expertise desired or relevant experience in global client-side teams working with multi-market, multi-brand requirements
  • Comfortable working in agile and fast-paced environments


Other Information

This is an initial contract for 10 months. Although this position sits within Responsible Marketing Agency, the day-to-day role would sit as ‘agency in-house’ working directly with the client and key global stakeholders, therefore the successful candidate will often need flexibility in availability to accommodate meeting requests that cross time zones.


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