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Email Marketing Manager

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County Durham UK, North East England, United Kingdom Blu Digital Full time

My client is looking for a brand-new CRM Manager to join their well-established fast-growing team, offering a salary up to £40,000, the role is hybrid. They are a well-established brand that emphasise the importance of clean sustainability within this fast-growing sector.

You will be a well-rounded retention disruptor that can optimise, drive and deliver results across the ever-growing customer base. You will own, create and deliver the overall CRM strategy, identifying key commercial levers and priorities across CRM channels. You will also manage loyalty programmes, focusing on testing new initiatives across different customer cohorts and types. You will manage and deliver email planner, working closely with the creative, brand and marketing team on delivery automation, lifecycle and broadcast emails. You will own and deliver performance reporting, liaising effectively with Brand, Marketing, Creative teams and third-party agencies ensuring CRM strategy is aligned to the overall strategy and brand vision.

You will be a data led retention marketer that can executive, lead and deliver CRM strategy. You will be confident dealing with data and providing recommendations off the back of insights. You will have good analytical skills with a good attention to details, with a good understanding of data protection and privacy legislation. You will be able to work in a fast-paced environment with an ability to organise your workload effectively.