Digital PR Consultant

1 month ago

Newcastle Upon Tyne UK, Tyne & Wear, United Kingdom Central Employment Full time

Central Employment are delighted to be working in partnership with an expanding and award-winning integrated digital marketing agency, based in Newcastle. They have a new and exciting opportunity for a Digital PR Consultant, joining an established and experienced SEO, Content and PR division.


Digital PR Consultant job profile:


As a Digital PR Consultant , you will play a pivotal role in leading multiple client projects, executing on project tasks, deliverables, and achieving milestones that align with the client’s overall strategy. The key focus within your role will be the ownership and delivery of digital PR campaigns and associated results, developing our digital PR offering in line with the overall strategy, and supporting the wider departments


Digital PR Consultants responsibilities:


● Ensure the delivery of outstanding results within timescales for key client campaigns

● Provide strategic direction and support on client campaigns from a digital PR perspective

● Responsible for overall communication as it pertains to digital PR for your clients

● Contribute to quarterly, half-yearly and annual digital PR audits for clients

● Attend and lead on regular client calls and meetings

● Monitor performance of strategies, identifying areas of improvement and communicating any concerns to your line manager where appropriate.

● Support the department in the development of internal processes, training for the team, and digital PR services and products

● Communicate effectively and collaboratively with Account Managers and across the business ensuring campaigns run smoothly

● Support the sales team by auditing prospective client’s digital PR efforts and acting as presence of expertise in pitches

● Stay up to date with the latest industry news and trends and communicate information as necessary with colleagues and clients

● Lead in ideation sessions from a Digital PR perspective and decide suitable ideas for clients based on our digital PR strategy

● Implement new link strategies for the clients

● Create and deliver campaigns from start to finish, securing exceptional coverage and results for clients

● Provide an advanced level of digital PR support with a thorough understanding of the latest best practice, techniques, technology and terminology

● Create detailed digital PR quarterly plans for clients and support the achievement of departmental objectives for the department


Digital PR Consultant’s experience:


● Strong demonstrable experience in SEO, PR or a similar discipline

● Demonstrable knowledge of SEO best practices as relates to digital PR, as well as an understanding of digital PR’s value in the overall SEO strategy

● Demonstrable experience of overseeing campaigns that generate coverage and

links in target areas for the client, including national, regional and local newspapers as well as leading trade publications

● Exceptional and proven content writing skills, with the ability to deliver all tasks associated with a campaign to a high standard, from ideation and research to copywriting, prospecting, outreach and reporting

● Able to deliver and receive feedback to and from team members, managers, and clients

● Experience in pitching to clients and reporting directly to clients at a senior level

● Able to confidently use tools such as Buzzstream, Majestic, Ahrefs or equivalent software to improve performance and value to the client

● Innovative, willing to learn and comfortable sharing ideas with clients and colleagues alike

● Able to identify new opportunities for growth within the service and the department

● Clear understanding of when to escalate and delegate issues

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