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Partner Marketing Manager

2 months ago

London, UK, United Kingdom VML Enterprise Solutions Full time

Partner Marketing Manager needed to join our team on a permanent basis, here at VML Enterprise Solutions.


The opportunity:

This role will cover events and partner marketing. Our partners being commerce and experience technology vendors and the wider WPP community.


Everything that you do will be designed around how best to convert new business whilst delivering campaigns, events and experiences that are in keeping with the VML brand and building relationships with our partners which excite and delight our current and prospective clients.


You will need to forge strong relationships with external partners, clients and within the wider VML and WPP communities, as well as within our own immediate stakeholder group. To do this you will need to build your own brand and not be afraid to ‘get in front of’ senior people. You will regularly need their support and need to be able to command their attention. This will require ‘visibility’ in the UK office and within the organisation as a whole.


What you’ll be doing:

Events

Planning and managing our events. These include partner and industry events, WPP events that we are a part of and our own events.


  • Taking briefs from business stakeholders and designing events accordingly
  • Identifying “on-brief” physical venues
  • Organising and managing virtual event platforms and partners
  • Working with the marketing team and our SMEs to create inspiring agendas that make our events ‘the place to be’
  • Effectively managing events to budget and tight deadlines
  • Managing events on-site; greeting delegates, dealing with catering arrangements, ensuring the venue and AV are set up correctly and, most importantly, thinking on your feet when things don’t go as planned
  • Creating engaging, events related content, often working with the wider network and technology partners
  • Identifying speakers from within VML, WPP and our client ecosystem and liaising with them on brief, logistics etc.
  • Managing internal stakeholders to ensure that they are fully engaged and provide their expertise and input when needed
  • Working with our CRM team to manage all aspects of the delegate experience from invitation to post event communications, ensuring that no lead is lost in the process
  • Managing our sponsorship and presence at certain partner and industry events eg. OMR, ShopTalk, Adobe Summit, Dreamforce etc.
  • Supporting and helping our colleagues across the world to replicate events & campaigns in their regions
  • Working with our Social Media Manager to amplify these events; taking great photos, drafting engaging copy
  • Building relationships with third party event organisers to drive success


Content and campaigns

Partner co-marketing also requires great content. We bring this to life at our events and use it to drive awareness and funnel progression.


  • Writing simple campaign copy that will generate interest and clicks
  • Proofreading and ensuring that everything that goes out in the VML name is something we would be proud of
  • Briefing in and project managing the creation of thought leadership and longer articles
  • Building campaigns that get our content noticed
  • Briefing in and project managing the creation of other content types, such as video, webinars, podcasts etc.
  • Bringing new ideas to the table to keep our content fresh and memorable
  • Strategically considering how best to make the most of all content
  • How can we repurpose our own content as a partner piece?
  • How can we take content and bring it to life at an event?
  • How can we use an event to generate content?


General

  • Working with our technology partners eg. Adobe, Salesforce, MACH Alliance partners etc. to strengthen relationships & support marketing initiatives across events and other activations
  • Analysing and reporting key success metrics for events & campaigns, proving ROI
  • Working alongside the Business Development team to drive leads through the sales funnel


What we want from you:

  • Experience in planning, managing and executing events from start to finish, including involvement in the campaigns that drive attendance
  • Experience with Stakeholder Management and building partner and client relationships
  • Excellent communication skills, both written and verbal
  • Experience in managing budgets
  • Commercial experience working with CRM, Salesforce ideal but not essential
  • Good organisational and time management skills
  • Experience working with online content management systems, such as Sitecore, Contentful or Optimisely
  • An understanding of digital commerce, digital marketing
  • Experience using social media from a commercial perspective
  • Passionate about digital and ecommerce


What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including hybrid working that works for everyone, a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.


Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:


  • Connect Meaningfully
  • Inspire Creatively
  • Include Purposefully
  • Approach Positively


Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions


Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.


We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.


As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.