Marketing Automation Executive

2 weeks ago


London, UK, United Kingdom Hyve Group Full time

About Hyve


We believe that when people come together, powerful things happen. Hyve Group Ltd connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes. Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities. Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.



#LifeAtHyve


At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together. We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.


Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our specialty, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.


About the role


· Overseeing email campaigns throughout the show cycles including: updating and maintaining campaign plan creation, building emails, reporting on performance and suggesting improvements to drive engagement


· To use marketing automation tools to optimise engagement and conversion with would-be visitors and exhibitors


· Liaising with various stakeholders to execute the delivery of automated email marketing campaigns in line with show objectives, ensuring the full campaign is aligned and seamless, and creating a consistent and engaging customer journey


· Identify innovative ways to segment event audiences and challenge assumptions on best approach, working with the data team where appropriate


· To uphold standards in campaign quality


· To test and proactively suggest ways in which we can optimise email performance


· To obsess about analytics so you understand the results of your activity, including testing, and are continually applying learnings to improve effectiveness of future campaigns


· The support the Marketing Automation Manager in driving the adoption of marketing automation, ensuring a smooth transition to new tools and processes


About you


· Hands-on experience of building HTML emails (coding experience not necessary) and reporting on email campaigns


· Experience using email marketing or automation software (ideally Hubspot)


· Experience of creating data selections and segmenting audiences


· Excellent time management skills – highly organised with the ability to plan own workload and prioritise competing demands for time


· Eye for detail and creativity


· Customer-oriented, taking pride in exceeding customer expectations


· Ability to build strong relationships with other stakeholders


· Experience of working to tight deadlines


· Basic image editing and an understanding of/ability to learn HTML – desirable


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