Marketing Manager

1 week ago

Manchester, Greater Manchester, United Kingdom Atlas Diagnostics Full time

What are we looking for?

Having established a strong reputation in clinical excellence, we are now focused on building a recognizable brand and driving sales leads through innovative marketing strategies. This is a unique opportunity to be part of a growing company, with the freedom to shape and develop the marketing function from the ground up.


The successful candidate will be a positively minded, team player, who is highly creative & innovative with a passion for making a brand stand out. You will be a self-starter who is organised and results driven and demonstrates the ability to think strategically with a hands-on approach.


The role will be based in our Salford head office (MediaCity) and requires a minimum of 4 days in the office per week, the 5th day can be worked remotely.


Qualifications & experience:

· Proven success in digital marketing, content creation, lead generation & brand development (ideally within a healthcare setting (but not essential).

· Analytical mindset with experience tracking & optimising campaign performance.

· Experience developing & executing successful recruitment marketing strategics.

· Exceptional communication skills, both written & verbal, with the ability to present ideas clearly & persuasively.

· Familiarity with marketing automation tools, CRM systems, and analytics platforms (e.g. HubSpot).


What are the key responsibilities of the role?


1. Marketing Strategy & Planning

Develop and implement a comprehensive marketing strategy aligned with the company’s growth objectives.


Identify key target audiences, including hospitals, private healthcare providers, and medical professionals, and craft tailored messaging.


Establish marketing KPIs and regularly track, analyze, and report on campaign performance.


2. Brand Development & Management

Create and manage the company’s brand identity to ensure consistency across all channels, making our brand unique and recognizable.


Develop a compelling value proposition that distinguishes our services from competitors.


Collaborate with leadership to articulate the company’s brand vision and drive internal and external adoption.


3. Digital Marketing & Lead Generation

Manage and optimize digital marketing channels (e.g., website, social media, email marketing, PPC, SEO) to drive traffic, engagement, and lead generation.


Create and manage content marketing strategies, including blog posts, case studies, and video content, to position the company as a thought leader in radiology staffing.


Implement targeted campaigns to recruit radiologists and other medical professionals, utilizing social media, job boards, and professional networks.


4. Sales Enablement

Develop marketing collateral and sales materials, such as brochures, presentations, and case studies, to support the business development team.


Partner with the sales team to nurture leads and convert them into opportunities through effective marketing campaigns and CRM management.


5. Recruitment Marketing

Develop campaigns to attract top talent, including radiologists and other healthcare professionals, to meet the growing demand for outsourced staff.


Leverage online platforms, networking events, and partnerships with medical associations to target potential recruits.


6. Market Research & Competitor Analysis

Conduct regular market research to stay ahead of industry trends, competitor offerings, and customer needs.


Use insights to inform product positioning, service enhancements, and new business opportunities.


7. Events & Partnerships

Plan and execute industry events, webinars, and sponsorships that align with brand objectives and attract potential clients and candidates.


Build partnerships with relevant organizations and thought leaders to enhance the company’s

visibility within the healthcare sector.


8. Budget Management

Manage the marketing budget, ensuring all activities are cost-effective and deliver a strong ROI.


Monitor expenditures and report on the financial performance of marketing activities.

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