Content & Copywriter Specialist

4 days ago


UK, UK, United Kingdom Lyfegen Full time

Do you want to work in a company with the purpose of helping patients around the world? Do you want to learn and grow every day? Do you want to change healthcare?


Lyfegen is a fast-growing health-tech company making healthcare more accessible and affordable by delivering solutions for healthcare payers and pharma to identify the right drug pricing agreements, simulate and understand the financial impacts of those agreements, and automate the management of them.


We are looking for a talented and experienced Content & Copywriter Specialist to collaborate with our dynamic marketing team in order to elevate our brand and support our growth initiatives, reporting directly to the Marketing Manager. As a Content & Copywriter Specialist, you will play a pivotal role in shaping Lyfegen’s voice and supporting our marketing & sales efforts. Your expertise in writing and content creation will be crucial in delivering effective and high-performing content pieces.


Your main responsibilities:

Content Creation:

  • Develop, write, and manage high-quality content for various platforms including whitepapers, trend reports, case studies, blog posts, and social media.
  • Write thought leadership articles to establish Lyfegen as a leader in the healthcare and pharmaceutical industry.
  • Create lead generation and nurturing content, including emails, landing pages, and downloadable resources.
  • Produce content for sales purposes, including brochures, presentations, and sales sheets.
  • Develop engaging LinkedIn content to enhance brand presence and drive engagement.


Research and Industry Expertise:

  • Conduct in-depth research on market access, drug reimbursement, and related healthcare topics.
  • Stay updated with industry trends, regulations, and news to ensure content is current and relevant.


Editing and Proofreading:

  • Edit and proofread content to ensure clarity, accuracy, and adherence to Lyfegen’s brand voice and style guidelines.
  • Ensure all content is optimized for SEO and follows best practices.


Collaboration:

  • Work closely with the marketing, sales, customer success, and product teams to develop and execute content strategies that align with business goals.
  • Collaborate with subject matter experts to gather insights and ensure content accuracy.


Content Strategy:

  • Assist in the development and execution of a comprehensive content strategy to support marketing campaigns and initiatives.
  • Analyze content performance and provide recommendations for improvement.


Brand Messaging:

  • Ensure consistent brand messaging across all content and marketing materials.
  • Develop and maintain brand voice guidelines to ensure uniformity across all communication channels.


Who you are:

  • Proven experience as a content writer and copywriter
  • Previous experience within the healthcare or pharmaceutical industry.
  • Strong understanding of market access, drug reimbursement, and healthcare industry regulations.
  • Excellent writing, editing, and proofreading skills.
  • Ability to create compelling and informative content for various formats and platforms.
  • Proficiency in SEO and content optimization techniques.
  • Strong research skills and attention to detail.
  • Ability to work independently and manage multiple projects simultaneously.
  • Excellent communication and collaboration skills.
  • Native English is required; additional languages are a plus.


What we offer:

  • Join a company with a purposeful vision and mission.
  • Direct influence on the growth and success of Lyfegen.
  • Collaborate with a team of international high performers.

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