Creative Analytics Lead
2 weeks ago
My Client, a cutting-edge ad tech company specializing in audience insights and data-driven advertising solutions is looking to expand their Analytics team. They empower brands and agencies with the tools they need to understand and engage their target audiences more effectively. Their innovative platform combines advanced analytics, creative insights, and real-time data to deliver impactful advertising campaigns.
As a Creative Analytics Lead, you will play a crucial role in interpreting and analysing audience data to inform creative strategies and drive the success of their clients' advertising campaigns. The ideal candidate will have a strong background in data analytics, a deep understanding of consumer behaviour, and a passion for creative problem-solving
Responsibilities
- Analyse audience data to uncover insights and trends that inform creative strategies
- Collaborate with creative teams to develop data-driven advertising concepts and campaigns
- Lead the development and implementation of measurement frameworks to evaluate the effectiveness of creative campaigns
- Provide actionable recommendations to optimize creative performance based on data analysis
- Present findings and insights to clients and internal stakeholders in a clear and compelling manner
- Stay up-to-date with industry trends and advancements in audience analytics and ad tech
- Manage a team of direct reports
Qualifications
- Proven experience in a creative analytics or similar role within the advertising or ad tech industry
- Strong proficiency in data analysis tools and software (e.g., Google Analytics, Adobe Analytics, SQL, Python)
- Excellent understanding of consumer behaviour and digital marketing trends
- Exceptional analytical and problem-solving skills
- Strong communication and presentation skills, with the ability to convey complex data insights in a clear and concise manner
- Ability to work collaboratively in a fast-paced, dynamic environment
- Experience leading and mentoring a team is a plus
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