Customer Marketing Manager

3 months ago

London UK, UK, United Kingdom Bandwidth Inc. Full time

Who We Are:



Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth's APIs to easily embed communications into software and applications. Bandwidth has more than 20 years in the technology space and was the first Communications Platform-as-a-Service (CPaaS) provider to offer a robust selection of APIs built around our own global network. Our award-winning support teams help businesses around the world solve complex communications challenges every day.



At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband


What We Are Looking For:


This individual will align with the customer Sales team and will serve as part of their dedicated marketing team, building, assisting with, and running account-based marketing strategies and comprehensive campaigns designed to build pipelines and engage customers throughout the buying journey. Their goals will be tied directly to optimizing customer campaign engagement and conversion, building pipelines, and meeting revenue growth goals.


The ideal candidate will have a strong desire to learn which types of marketing strategies will help progress deals in every stage of the customer sales cycle and will have the ability to advocate for and successfully activate their ideas within sales. This individual will work closely with our Account Management team to capture new and retain existing revenue within our customer base.


We are looking for someone who is a problem-solver at heart, someone who dives in head first to proactively address issues. If you’re a team player, you work for and love the success of others, you’re a motivated learner at heart that can drive creative ideas to fruition, you take initiative to proactively build and activate programs and can expertly follow through with execution, and you’re in the right place. More so, this individual must have a heart for understanding strategic customer growth opportunities to positively drive revenue and meet (and crush/exceed) company goals.


What You'll Do:



Support in the creation of a scalable marketing strategy to maintain, grow, and uncover revenue within our existing customer base.
Serve as a partner to Sales Leadership and Account Management reps to help engage customers by assisting in building marketing campaigns that create new opportunities and advance existing opportunities within the pipeline, working to achieve pipeline and revenue growth goals.
Have the willingness to dive deep into the customer sales pipeline, analyze the pipeline to identify how the Account Management team is tracking toward their monthly and annual revenue goals, and use that data to proactively build and activate marketing campaigns to fill any pipeline gaps
Support the Sales Leadership and Account Management team to optimize and activate executive-level strategy and outreach email sequences within our customer accounts.
Update our Account Based Marketing playbook and use success metrics to create repeatable and scalable implementation across similar customer accounts, updating regularly with tried and proven customer marketing tactics
Work closely with the marketing operations team to make sure critical decision makers are identified and added as contacts for our sales, as well as have a process in place for us to refresh and update existing account information as well as contact information.

What You Need:



Bachelor's degree
At least 2 years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).
Deep knowledge of the marketing funnel; experience running multi-channel marketing programs (advertising, email, events, direct mail); content marketing and social media experience.
Comfortable working with a lot of different marketing tools/software
Marketing automation experience preferred
Microsoft PowerPoint, Word, Excel.
Marketo and Salesforce experience preferred.

The Whole Person Promise:

At Bandwidth, we’re pretty proud of our corporate culture, which is rooted in our “Whole Person Promise.” We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…



Work laptop & mobile phone with a competitive subscription plan, and an internet allowance to support the costs of the Internet at home.
We contribute 8% of your monthly gross salary to your private pension.
Income protection plan to ensure you’ll receive a regular income if you are unable to work due to illness or injury.
Life insurance provides financial support to your loved ones in the event of your unexpected passing.
Health insurance, with extensive coverage, a simple claim process, and the possibility to cover your life partner and children.
Extensive Employee Assistance Programme, offering 24/7 counseling and support in all areas of life (personal and professional).
Unlimited, free, and anonymous consultations with our dedicated therapist.
Childcare support
Cycle to work scheme
24 days annual leave per year and 1 additional day every 3 years.
Time-Off Embargo. When you take time off (of any kind) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your time off - not even with email.
Additional time off can be earned throughout the year through volunteer hours and Bandwidth challenges.
“Mahalo Moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
90-Minute Workout Lunches, contribution to your monthly fitness subscription, and unlimited virtual meetings with our very own nutritionist.


Are you excited about the position and its responsibilities, but not sure if you’re 100% qualified? Do you feel you can work to help us crush the mission? If you answered ‘yes’ to both of these questions, we encourage you to apply You won’t want to miss the opportunity to be a part of the BAND.



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