Casino Marketing Manager

2 months ago

London, UK, United Kingdom FairPlay Sports Media Full time

About FairPlay Sports Media

We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.


By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow.


iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people.


FairPlay Sports Media currently comprises of 6 brands (Oddschecker, WhoScored, SuperScommesse, Q4, Confido) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. Our global media partners include Forbes, The Mirror, Sky Sports and many more.


We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced and always making sure to have fun along the way. So why not join us at FPSM and be part of something bigger…


What you’ll do and key responsibilities

You’ll be a key stakeholder in an integral team which is at the heart of the day-to-day Casino and Gaming function of UK marketing. Working with the Senior Marketing Manager

  • You’ll be reporting on Casino revenue to key stakeholders with reasoning/suggestions on growth
  • Monitor and report on site KPI’s and develop plans for growth or problem solving
  • Identify key gaps in the market including identifying new partners and promotions to onboard
  • Collaborate with the internal SEO to develop a content plan to maintain key rankings, and maximise new opportunities
  • Manage Casino Content Executive to execute agreed plan, and develop/maintain/optimize content
  • Work with Senior Marketing Manager and Conversion Officer to identify areas of site improvement for conversion, and work with partners to identify conversion issues
  • Instruct Marketing Operations team on site merchandising with the goal of maximising revenue from key placements
  • Work with Senior Marketing Manager to identify revenue opportunities for the Casino function, either exploring new revenue streams, identifying SEO gaps, testing new traffic sources etc


Your skillset

  • Previously worked in a role focused on Casino gaming and/or sports betting
  • A strong understanding of the affiliate revenue model
  • A strong understanding of the Casino affiliate industry and landscape
  • Has previous experience in a marketing or commercial position
  • Understands what casino content works well for
  • Competent in utilising Google Analytics to understand site performance metrics
  • An understanding of Search Engine Optimisation (SEO)
  • Strong communication skills in order to build relationships with external partners
  • Highly organised, with a strong attention to detail


What you’ll get back from us

Alongside being challenged daily and a real interest in your development, you will also receive:

  • Subsidized Sky HD package, broadband and discounted sky talk
  • Free Puregym membership
  • Free healthcare with Bupa, life assurance and income protection
  • Pension scheme with up to 9% contribution from the company
  • £1,000 training fund each financial year, to spend on your professional development
  • Unlimited holiday plan

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