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Analytics Associate Director

2 months ago

London UK, UK, United Kingdom Digitas UK Full time

At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas. Experience the power of connection.

Our Commitment
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Job Description

We are looking for a highly skilled Analytics Associate Director to join our amazing data team at Digitas.

You will be a key member of the Samsung UK team, you’ll join Constellation, our Power of One solution for Samsung globally. Constellation is a cross-functional team that partners with Samsung across Paid media, Owned media (CRM and Customer Marketing) Data & Analytics and Commerce

As a key member of the team your role will consist of the following:

Key aspects:

  • Partner with both Samsung’s internal teams & the Publicis cross-agency teams to drive us towards our overall objectives of delivering end-to-end journey orchestration, integrated media planning and deep dive analysis. To do this, you will need to lead the team to:
    • Succinctly tell stories that change marketing behaviour, media planning, delivering measurable business uplift
    • Improve the cross-channel feedback loop between insight & recommendation, ensuring data-informed hypotheses form the foundation of all future activity
    • Continue to refine & formalise an always-on cross-division testing programme
    • Break down silos (internally & with the client), while effectively managing expectations (internally & with the client)
  • Most importantly, you will need to be a great people manager, motivating & growing talent as well as a leading & inspiring your team to deliver robust & clever work that creates value

Qualifications

To be successful in this role you will need:

  • Ability to navigate a client’s internal silos as well work within an agency environment. Has a track record of working collaboratively with technology, strategy & creative teams
  • Experience in managing performance marketing teams across acquisition, in-life & retention programmes
  • Experience of working with Media planning teams and strategists
  • Expertise in Paid Media analytics, digital media platforms, onsite KPIs, ways of working
  • Experience in research tools such as GWI, TGI, YouGov
  • Track record of extracting insights from data & using them to tell compelling stories to senior decision-makers
  • Awareness of work ranging from Data Visualisation, Media, CRM, Web & Social Analytics, Statistics, Data Sciences & Data Engineering
  • Ability to see the bigger picture and to understand how different elements, teams and activities fit together to make clear strategic recommendations to clients
  • Ability to manage multiple workstreams, distribute tasks, manage priorities and ensure quality delivery on time
  • Leadership and significant people management experience of driving teams to deliver great work, stay motivated and enjoy their jobs



Additional Information

Digitas UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
  • AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”

Full details of our benefits will be shared when you join us

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).