Lead, Marketing Streetwear or Sport

4 days ago

London, UK, United Kingdom myGwork Full time

This job is with Nike, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.

WHO YOU'LL WORK WITH

You'll report to the London/UK Marketing Director, Jordan Brand with a dotted line report into the EMEA Sr. Marketing Director, Jordan Brand. This role requires consistent collaboration with diverse teams including Jordan/Nike Global and other Geography partner experts across digital marketing, influencer, wholesale, data science, paid media, creative, geo and city teams. This is a team sport and will require consistent collaboration, partnership and buy in with critical stakeholder groups to effectively lead the consumer offense across the geography.

WHO WE ARE LOOKING FOR

In Jordan Brand, we believe there is greatness in everyone. Our mission is to inspire & unleash personal greatness across every corner of the world. With our deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness.

The ideal candidate must be an experienced and talented brand marketeer who can activate the EMEA Jordan Brand strategies for Jordan streetwear and sport into city-right seasonal plans and activations. This person brings a modern and inclusive understanding of youth culture, streetwear fashion, sport with a focus on basketball and global football, cultural insights, and marketing know-how.

Key Skills:

  • Proven track record of launching successful marketing campaigns for premium consumer brands

  • Proven ability leading and motivating large, diverse teams

  • Experience managing creative, media, and research agency relationships and budgets

  • Strong project management and analytical thinking skills with ability to craft measurement plans

  • Self-starter who thrives in fast-paced, agile culture-embracing and leading through change

  • Demonstrated ability to develop go-to-market plans for highly visible brands

  • Bachelor's degree in marketing or related field (or two additional years of experience)

Jordan Brand Attributes:

  • Understanding of Jordan Brand's unique history and heritage in basketball culture

  • Core understanding of Jordan Brand's current role in London's streetwear culture Deep knowledge of basketball and global football relevance to Gen Z and Gen Alpha

  • Authentic connection to basketball, global football, and streetwear communities

  • Demonstrated ability to build brand awareness and strength in a global city

WHAT YOU'LL WORK ON

As a London Lead Professional for Jordan Brand, (Streetwear or Sport) you'll take a lead role in bringing to life seasonal marketing initiatives that drive brand strength, generate revenue, and forge strong loyalty with consumers in London and the UK. You'll be responsible for marketing initiatives that focus on brand and business success through product journeys, experiences, and content.

Core Responsibilities:

  • Drive execution of EMEA sport and streetwear vision and strategy

  • Lead adaptation and execution of branded content, services, partnerships and experiences

  • Deliver and lead journeys/calendar/contract across product, service & projects

  • Map and evaluate sport and streetwear relationships and partnerships

  • Execute field of play integration plans for key priorities

  • Drive integration with Nike Direct and key partner accounts

  • Develop strategic plans for local partnerships with EMEA brand teams

  • Educate teams on industry shifts in marketing and consumer behaviors

  • Create multiplier maps and clear plans for key sport and streetwear products

  • Build authentic presence in influential retail destinations across London/UK

  • Manage partnerships and relationships with key communities

  • Drive brand resonance with target consumers through innovative approaches

Applications will be accepted until end of day November 12th, 2024. Please note that candidates must currently reside in the UK to be considered for this position. Applications from outside the UK will not be accepted.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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